and Apple unveils new plans to integrate artificial intelligence into its music products. Well, let's get more on that because after months of speculation, Apple has revealed its plans for artificial intelligence. In a move that chief executive Tim Cook has called the next big step, the tech giant is to boost its Siri voice assistant and operating systems with OpenAI chat GPT as it seeks to catch up in the AI race. It is part of a new personalized AI system, which it is calling Apple Intelligence. Get it? AI Apple Intelligence. Well, let's speak to our technology reporter, Chris Valance, who is in Edinburgh for us this morning. So, Chris, I'm interested that Apple, who've led technology for a long time, they are using chat GPT rather than their own technology. Well, I think from Apple's point of view, there's a lot of their own technology in the new offer, Apple Intelligence. I mean, they made a big play about how privacy-preserving this will be because a lot of the processing will be done on the device itself. There'll also be

um a kind of secure Cloud when device has to be done when when processing of AI type requests has to be done um by the uh large servers the big Banks of computer that Apple operates but it does admit that there are some questions that Siri can't kind of answer if you like from the data what it calls your personal context about how you use the phone um at your contacts your apps that sort of thing so I guess you know you're talking about requests like you know um what's the best way to I don't know um you know P plant a particular kind of plant in my garden you know that's not something necessarily apple is going to get from the data on your phone so it goes out to um chat g to g GPT 40 open ai's latest model and then gets um data back now you know it has been controversial Elon Musk has got some pretty um unkind things to say about that team up but I think for others you know it's it's a kind of an interesting

sign of Apple um perhaps acknowledging that it doesn't have all the answers and it needs a partnership here yeah on the Elon Musk criticism um he's taken to X saying Apple has no clue what's actually going on once they hand over your data to open AI they're selling you down the river does he have a point there well I think Apple would say absolutely not and I open AI certainly say that you know when requests are made of their system in this Arrangement they don't keep the data and they do other things like um you know masking IP addresses your your internet address so so they are both I think Keen to stress that from their point of view this is this is they've thought about privacy very carefully um you know that has been a concern we've seen Microsoft uh misstep in this area and have to change some things about a planned uh AI-based product product of is it's called recall um but I think you know for for for Elon Musk there's also a lot of commentators

have suggested some um you know perhaps a bit of bad blood between Elon Musk who was one of the founders of OpenAI uh and and then left the company um back in I think in about 2018 and has been quite critical of the new dire New Direction of the firm so again maybe there's there's a bit of uh rivalry between himself and OpenAI and we must remember that Musk is in the AI business I mean he has XAI uh with it own sort of chat model called Grock and um well Tesla uses a lot of AI as well Chris Valance uh fascinating topic thank you very much for taking us through what Apple is planning appreciate your time thank you

Apple announces plan to boost Siri with ChatGPT | BBC News

Welcome to the official BBC News YouTube channel. 

Interested in global news with an impartial perspective? Want to see behind-the-scenes footage directly from the front-line? Our YouTube channel has all this and more, bringing you specially selected clips from the world's most trusted news source.

For the latest news and analysis download the BBC News app or visit BBC.com. 
