Wow, but I come out too small. Hello, this is Seoulrian. Today, we greet you from the site of WWDC 2024 at Apple Park. Personally, I am very proud to be able to see Apple Intelligence, which has completely changed our lives and experiences more than any hardware Apple will release this year. Today, rather than OS news, I will introduce Apple Intelligence and explain what it means. Apple has named it Apple Intelligence, so now we just call it AI, which stands for Artificial Intelligence. Apple Intelligence and AI are confusingly similar. Is Apple aiming for this? In this video, I will distinguish Apple Intelligence from Apple AI. The easiest way for us to understand Apple AI is currently.

It is about comparing the most successful and well-known Choi GPT. I have identified key points to explain the aspects that you may be most curious about. First of all, when it comes to intelligence that we easily think of, Choi GPT4 is not at the level to be compared with OpenAI's GPT-4. Although Apple AI has excellent abilities to understand commands and language input in natural language, it is not originally intended to find creative answers like the large language model of Choi GPT. In other words, as I mentioned in the previous video, the intelligence to create marketing action plans like pretending to be a Samsung Electronics marketer using GPT is not something that Apple AI lacks or cannot do, but it is important to understand that it is not its purpose. So, what is Apple AI? Apple AI is not an AI created for smarter and better answers, but it is designed to help with AI experiences in all Apple device usage.

You need to understand that Apple AI is a kind of platform for a larger concept, so the biggest feature of Apple AI is providing an integrated solution with hardware. The hardware integration mentioned here is not limited to existing in Apple AI like GPT only within web browsers or Mac desktop apps, but it means global functionality that operates at the OS level. Instead of creating a limited conversation channel like GPT, you can control all the third-party apps you frequently use through Apple AI, including schedules, memos, Notion, email alerts, maps, and many others. As a result, it is crucial to note that Apple AI is not just an AI that converses with you but an AI that can actually execute tasks. For instance, when you ask Siri to show a picture of a friend wearing a pink coat in New York, it will find the photo, adjust it, and even write a caption for the person in the photo along with the image in the notes app.

I can write it myself, and it can lead to actual actions like this. Also, it's easy for Apple, the only one that can create both hardware and software, to agree that this can be connected through the App Intent API, making it available for all third parties to utilize. Furthermore, all these functions operate on the device itself. There are two implications. First, it can alleviate security concerns, and second, in the future, Apple's AI will be involved in almost all operations. By increasing response speed, network dependency can be reduced. The reason our security standards have to be higher is that Apple's AI understands the context of all data inside the iPhone. There was a remarkable and somewhat chilling demonstration where, on the home screen, it was asked what time mom's flight would arrive. Then, it retrieved flight information from the email shared by mom and provided real-time flight information interchangeably.

I will let you know based on that, I am looking at all the contents of my email. Then, if you ask how I decided to have a meal with my mom, this time based on the conversation with my mom in the message, it will identify restaurant information and when asked how long it will take, it will show navigation route search results based on understanding the context. It's not a secret to Apple AI that no matter what information is on my phone. As a result, the demands and standards for security can only increase. Therefore, it was continually emphasized that this information never leaves the iPhone through on-device. However, there are moments when intelligence that Apple AI cannot solve is needed when using a private cloud computing environment outside the phone. That's where the part called GPT comes in handy. I easily found the answer in this part, just using GPT.

I have requested that whenever my phone sends information outside for help with the latest GPT, it should always ask for permission first. I can decide the level of sensitivity of the information myself. I thought I would only use GPT-1, but surprisingly, in this event, they said they could add even more AI, so it means that I can choose the desired AI model and request to use it. Therefore, we need to distinguish it from the AI services based on large language models that we are familiar with these days. By comparing them like this, it might be easier to understand, so I explained it by comparing each one. So, when can we use this? Honestly, I can only say that the direction Apple AI is heading, the features currently available, and its future scalability are really impressive. The most regrettable point of today's event is that we cannot use it immediately.

Even the fact that you have to wait a long time is notable. Apple's intelligence will be released in beta version this summer, and even that will be initially launched with some functions, with all features and additional language support scheduled for next year. The integration feature of GPT Max is expected to be available by the end of this year, and other AI models will gradually be implemented thereafter. Available devices include all Macs and iPad M1 using Apple silicon, and iPhones are supported from iPhone 15 Pro onwards. Please note this part. I was looking forward to the new features, but after the powerful blow from Apple Intelligence at the end, I can't come to my senses. Could it be the biggest change in how we use smartphones since the birth of smartphones? Now, AI is not something extraordinary, but just like using smartphones effortlessly, we will naturally use this AI feature as well.

I feel like the day when I have to write as if I'm being pressed is coming soon, so my expectations are growing. However, the problem is that I have to wait, and for quite a long time. Meanwhile, I will continue to keep you updated on how other manufacturers are responding and dealing with it in an interesting way. I will be at the Apple Park this week, planning to participate in various things, so I will come back with a video if there is any news. Please let me know your thoughts, and then I will say hello again in the next video. Goodbye. Oh, when the camera is on, you can hear the dust really well. Oh, yes, I worked with Jisoo, so my face looks too big. Since I did it, my face looks like one or two times bigger. Goodbye. That's the end.

애플 AI의 위대함은 똑똑함에 있지 않다 (ChatGPT가 훨씬 더 똑똑함)