Annie Grace: Transforming Alcohol Addiction Recovery Through Coaching

Annie Grace transformed her alcohol addiction struggle into a successful movement, helping others overcome similar challenges.

### Overcoming Alcohol Addiction: Annie Grace's Journey and Impact
* 📚 Annie Grace, author of "This Naked Mind," created a coaching program to help individuals **break free from alcohol addiction** based on her personal experiences and research.
* 🏙 At 26, she moved to New York City and felt **pressured to drink to fit in** with her colleagues, leading her to develop a drinking habit that **escalated over the years**.
* 👶 A turning point came when her son commented on her appearance after drinking, prompting her to **reassess her relationship with alcohol** and **seek a healthier lifestyle**.
* 🔍 Grace theorized that her conscious desire to **stop drinking** conflicted with her subconscious belief that alcohol was **essential for relaxation and enjoyment**, leading her to explore ways to **rewire her mindset**.
* 🚗 In 2017, she attended Funnel Hacking Live while pregnant, where she connected with **Russell Brunson**, which **significantly impacted her business trajectory**.
* 📈 After implementing the "perfect webinar" strategy, Grace saw a **surge in participants** for her coaching program, growing from **a few attendees to hundreds each month**.
* 💡 She emphasizes the importance of financial security in focusing on her mission to change the conversation around alcohol, stating that "**the pressure of being in a financially insecure place**" can hinder one's ability to serve others.
* 🌍 To learn more, Grace invites people to visit **ThisNakedMind.com** or participate in her **free 30-day challenge** at **AlcoholExperiment.com** to explore life **without alcohol**.

[Music] [Music] I'm Emily Rakesh, and you're watching Amplified. So, my name is Annie Grace, and I wrote the book This Naked Mind. I turned that book into a coaching program and a movement, and I just help people really overcome the chains of alcohol addiction. And what's the backstory with that? What inspired you to write this book? So, when I was about 26 years old, I didn't drink much, and I moved to New York City, and I wasn't showing up at happy hours, and my boss took me aside, and he's like, Annie, why aren't you coming to the happy hour? And I was like, Well, I don't really drink. And he's like, It's not about that. This is the happy hours, like the golf course. This is where the deals are done. This is where things are happening. And this was like, All right, I didn't know much about, you know, alcohol one way or another. I didn't even realize it was addictive at the time, but I was really serious.

about my career in marketing. So I was like, all right, I'm gonna show up, had a method glass, wine glass of water, keep myself, you know, level-headed. And then fast forward a decade, I was global head of marketing. I'd done really well in my career, in charge of 28 countries, flying all over the world, and drinking close to two bottles of wine a night. And there were just moments in my life where I never really had a rock-bottom experience, but I remember one time my son coming up to me, and I wanted him to sit on my lap, and he basically said, Oh, your teeth are purple, and you smell funny. And it was just one of those things where like, okay, this isn't who I set out to be, and really started to consider, okay, well, what does this look like? But I knew I didn't, I wasn't an alcoholic. I didn't need to go to meetings. I just needed to, you know, get a handle on this. And I formed a theory that basically my conscious mind wanted to stop.

drinking or drink a lot less, but I had this deep-seated subconscious conditioning that alcohol was key to relaxation and having a good time, and these things were at odds. So, I said, Well, what if I could solve that? What if I could look at my subconscious conditioning and like rewire by thinking around this? And so, I spent years of long research, did that. At the end of the year, I worked my office like, I'm not drinking again, and my hasn't like, What? I can't believe that. That's crazy. Didn't believe me, but you know, that was almost five years ago now. And after that, I was like, Oh my gosh, other people need this. They need this message. So, I actually just put out a bunch of journals online, and it was hilarious because I didn't even know that you needed to get an opt-in. So, I just put a PDF on a website and a minute away, give it away. You truly weren't giving away the value. Yeah, so I had 20,000 downloads in two weeks, and I started

getting letters from all over the world just saying like this changed my life. This is incredible. And then something incredible happened, sort of very terrifying. My job said I needed to move to London. That's where they were headquartered. And we kind of been traveling a lot but not moving over there. And I was like, okay, well, I have this thing that I really feel passionate about now. So what if I don't move to London? What's what's though? What's gonna happen? And they were like, well, we give you a severance package. And so I talked to my husband, was like, okay, I could get this severance package and we could just go all-in on this idea. And he supported me in that, which was incredible and terrifying. And we basically had three months runway. We had to make it work. And the reality is it's really hard to make things work like that. And so, you know, long story short is I was trying everything. I remember trying like the video series too. I'd launched a coaching course, which is like a video-based

coaching course. The people are putting through the course. We're having phenomenal results, like nothing I've ever seen, lives changing all the time. But I couldn't get more people in it. I could get four or five people in it, you know, a month if I was really lucky, and that was with tons of blogging, tons of like podcasting, all this stuff. But I couldn't get more than that in it. And so, it was in, I think, 2016 that I was just Thanksgiving on the web, and there was a Black Friday sale for funnel hacking live. I was like, Okay, I think I'm gonna, I want to do this. And we didn't have the money for plane tickets, so we drove. We live in Denver. We drove from Denver to Dallas, and I was seven months pregnant. It's fun the entire time in the car, super uncomfortable. Went to funnel hacking live in 2017, and within literally the first presentation when Russell was on stage, I was like, Oh my gosh, this is the guy, this is the person.

who knows all the stuff was always going to be like ahead of this game, and he is going to be able to help me reach all the people. And so, we decided to, you know, really scrape together and just went kind of all-in on Russell and ClickFunnels, and ended up joining the Inner Circle at Funnel Hacking Live 2017, which was incredible, and you can't even do any more, so I was so lucky to get in. Yeah, it's a fast-forward just a couple of years later, you're here earning a Two Comma Award for your business, which means it's clearly done really well. What are some of the tactics outside of up-leveling with a mentor like that that helped you go from really struggling and only getting a few people into your program to where you are now? Yeah, absolutely. So, right after Funnel Hacking Live, we had our first Inner Circle meeting, and he's like, Okay, you have to double down on the perfect webinar. I was like, Alright. So, I spent all this time. Inner Circle was in shock and levites.

February inner circle was in April. May 17th, I had written my webinar, and he says, Do it live once every single week for a year. But I was 40 weeks pregnant, so I couldn't do it live. So, I recorded it. And so, May 17th, I recorded my perfect webinar. I put it live on Facebook. May 21st, I had the baby. And then literally immediately while I was in the hospital, people started coming to my course. I'm coming to my course, and coming to my course, and I started doing a hundred people a month, 200 people a month, just right out of the gate. And I was absolutely incredible because all of the sudden, my biggest problem was customer service. How do I keep up with like all the inquiries and feedback and thank-you letters and stuff like that? And everything changed. And I think, you know, the pressure of being in a financially insecure place. I was actually talking to Russell recently, and he said, You know, one of my big missions is to release people from being in that

really financially insecure place where they can't focus on their bigger mission. Put them in a financially secure place so that all of a sudden you're not thinking about the finances and you can just think about the people and if you just think about giving back and that's been so true in my life and now I'm you know we're in this situation where all we're thinking about it's like how to change the world with this movement and how to how to make this something that like really changes how America talks about alcohol and globally how we talk about alcohol and that just wouldn't be possible if you know that financial piece hadn't come into play and you know very quickly with that funnel because they believe so many people in so many lives changed it's great so how does it feel to be here at this event and receiving your award when just a couple of years ago you had to drive all the way while pregnant just to be able to make it to the conference it's it's I mean it's really hard to put it into

words. I think that like the level of gratitude I have for the fact that you know, especially seeing Russell on stage and knowing that things didn't work immediately for him, and he had to go through so much pain and so much sacrifice, and you know, talking to his wife about how much he was absent in the early days and how long hours he worked, and like the fact that they just went all in on his dream allows me to go all in on all my dreams. And so, there's just so much gratitude because I feel like, you know, this Naked Mind as a movement wouldn't really have gotten off the ground without Russell Brunson and ClickFunnels. We find if we want to learn more, and if you want to get your buck, yeah, absolutely. So, this Naked Mind.com, or I also have a free challenge at AlcoholExperiment.com. So, it's a 30-day dip at, oh, you know, no strings attached, just interrupts your patterns and see if life is better not drinking for 30 days.

How Annie Grace Leveraged a Funnel and Launched a Movement

Emily Richett // Mama Bear Survival

Annie Grace's Journey to Overcoming Alcohol Addiction

Annie Grace, the author of "This Naked Mind," started her journey by not drinking much until her boss in New York City encouraged her to attend happy hours.

Despite a successful career in marketing, she found herself drinking close to two bottles of wine a night.

A moment with her son made her realize she needed to change, leading her to develop a theory that her conscious mind wanted to stop drinking.

Transforming Life Through Alcohol Rewiring

The speaker struggled with the belief that alcohol was essential for relaxation and fun, leading to a decision to quit drinking.

After five years of research and personal transformation, they shared their journey by offering free journals online, which gained 20,000 downloads in two weeks.

A job relocation to London prompted a bold decision to pursue their passion full-time, with the support of their husband and a three-month runway to make it work.

Transforming a Coaching Business: A Personal Journey

The coaching course was initially struggling to attract more than four or five people a month, despite extensive marketing efforts.

A life-changing decision to attend Funnel Hacking Live in 2017 led to joining Russell's Inner Circle, which provided valuable mentorship.

Implementing the perfect webinar strategy, as advised by Russell, played a crucial role in the business's rapid growth and success.

From Pregnancy to Success: A Transformative Journey

The speaker recorded their webinar on May 17th, just days before giving birth, and experienced an influx of course sign-ups while in the hospital.

The rapid growth in participants led to a shift in focus from financial insecurity to making a positive impact on people's lives.

The speaker's mission has now evolved to changing the global conversation around alcohol, highlighting the importance of financial stability in achieving their larger goals.

The speaker expresses deep gratitude for Russell Brunson's journey and sacrifices, which have inspired them to pursue their own dreams.

They acknowledge the significant role ClickFunnels played in launching their movement, "This Naked Mind.

" The speaker offers resources for those interested, including a free 30-day challenge at AlcoholExperiment.