### Rise of Cold Coffee Consumption in America

Cold coffee consumption in the U.S. has surged, driven by younger generations embracing it as an all-year beverage.

### The Rise of Cold Coffee: Trends, Preferences, and Market Growth in the U.S.
* 🥤 Between 2016 and 2023, consumer spending on cold coffee in the U.S. **more than doubled**, contrasting with a **20% growth** in hot coffee consumption.
* 📈 Dunkin' reported a **50% growth in iced drink sales** since 2019, with iced beverages now making up **two-thirds of its total beverage sales**.
* 🌨 The shift in consumer preference is evident, as people are seen **enjoying cold brews even in winter**, a trend that has emerged **relatively recently**.
* 💰 In 2023, Americans spent nearly **$88 billion** on out-of-home coffee purchases, with about **20% attributed to cold coffee**.
* 📊 Starbucks controls around **25% of the U.S. coffee market**, and its cold beverage sales surged from **less than 40% to 75%** from 2013 to 2021.
* 👶 Younger generations, particularly Gen Z and millennials, are driving the trend towards cold coffee, with **26% of U.S. teens consuming cold coffee** compared to **18% for hot**.
* 📱 The aesthetics of cold coffee drinks, enhanced by **social media-friendly packaging**, contribute to their popularity among younger consumers, who favor **customization and flavor diversity**.
* ☕ While cold coffee is gaining traction, hot coffee remains the dominant choice, but the market is expected to see **significant growth in cold coffee offerings** over the next five years.

Why Americans Love Iced Coffee

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Consumer spending on cold coffee more than doubled between 2016 and 2023, while hot coffee growth was only about 20%.

The visual appeal of iced coffee preparation on social media influences consumption.

Iced drinks have grown by 50% since 2019 for chains like Dunkin', representing two-thirds of their beverage sales.

Cold coffee consumption is now prevalent year-round, unlike in the past.

In 2023, about 20% of the nearly $88 billion spent on out-of-home coffee purchases was on cold coffee.

Tracking Cold Coffee Consumption and Industry Trends

Tracking at-home cold coffee consumption is difficult due to home brewing methods.

Coffeehouse chains' sales provide a clearer picture of trends, with Starbucks controlling a significant market share.

Cold beverage trends originate in coffee shops and large chains, influencing consumer perceptions and home consumption.

Starbucks' cold beverage sales grew from less than 40% to 75% of all drinks sold between 2013 and 2021.

Dutch Bros, a West Coast chain, has cold drinks accounting for about 90% of its beverage sales.

Factors Contributing to Cold Coffee's Popularity

Ready-to-drink coffee consumption is up over 40% between 2019 and 2023 in the US.

Large chains both shape and reflect consumer tastes.

Younger generations (Gen Z and Millennials) drive the demand for cold beverages.

18-24 year olds are the largest consumers of cold coffee, followed by 25-39 year olds.

Generational Differences in Cold Coffee Consumption

Gen X and Boomers tend to consume cold coffee seasonally, unlike younger generations.

Millennials and Gen Z view cold coffee as an anytime beverage.

Longer lasting nature of iced coffee is a factor for some consumers.

Older generations show less exploration and variety in coffee choices.

A 2023 Mintel report showed 26% of US teens consume cold coffee, compared to 18% consuming hot coffee.

Customization and Marketing of Cold Coffee

Customization options and flavor additions make cold coffee more appealing, especially to younger consumers.

Clear plastic cups enhance the visual appeal of cold coffee on social media.

Visual elements like colors and aesthetics are better showcased in cold coffee drinks.

Even with year-round consumption, companies see dips in cold coffee sales during winter months.

Global Cold Coffee Trends and Future Outlook

Europe's adoption of cold coffee is slower due to climate and existing hot coffee culture.

American coffee drinkers are more experimental compared to countries with established coffee traditions.

Cold brew and nitro coffee trends originate in the US.

Coffee makers are adapting to the trend by releasing ready-to-drink beverages and cold brew machines.

Hot coffee remains the most popular way Americans consume coffee, but cold coffee is expected to grow.