Beginner Seller Training: Strategies for E-commerce Success

One-person sellers must focus on efficient sales channels and prioritize product visibility to boost sales effectively.

### Interactive Beginner Seller Training Session
The second live broadcast of the Beginner Seller Training Project is underway, with the seller representative joining late. The session aims for **two-way communication and interaction**, with the host monitoring the chat for questions. Key tasks assigned include obtaining business registration, setting up an online shopping mall, and signing up for Naver Pay and Naver Shopping, with a focus on the **importance of timely registration**.

### Strategies for One-Person Sellers to Generate Sales
The brand's restrictions on customer photos have created challenges for market entry, but it's important to focus on the **three major platforms for sales**. Engaging in other established sales channels can still provide opportunities, while the registration process for the wholesale market is ongoing. The lecture will cover product selection, sourcing, and purchasing strategies, with a focus on **efficiently generating sales as a one-person seller**.

### The Sales Journey of Representatives and Platform Strategies
Representative Song Ji-woo has generated about **1 million won in sales** since launching, with the first sale coming from Ably. The team is focusing on three main platforms for revenue: Zigzag, Brandi, and Ably, with Ably currently **performing the best**. Zigzag's unique approach of entering **large shopping malls for branding** was followed by Brandi's distinctive model of accepting **individual sellers**, significantly **lowering entry barriers** for them.

### The Evolution of Zigzag and Advertising Strategies
Zigzag's entry required significant capital for a shopping mall, but the barriers to creating an **online store have since lowered**. The early sellers focused on **simple product photography**, leading to a **distinct photo concept**, while the boundaries between brands and sales channels have **blurred over time**. The advertising strategy has evolved through three generations, from Naver ads to social media and now to **sales channel advertising systems**, with the goal of **driving traffic and increasing product visibility**.

### Strategies for Successful Product Launches in Fashion
Uploading five products a day is recommended, but it's important to **test their performance** before deciding to remove any. The domestic fashion market operates on a **seasonal basis**, so launching hit products **early in the season** is crucial for maximizing sales. While self-shooting for product photos is important for branding, it's also effective to use supplier photos initially to **gain experience and generate sales**.

### Product Exposure and Sales Strategy
Product exposure on a sales channel ranges from **1,500 to 2,000 times**, with a cost of **2,000 won per product**, making A/B testing feasible. Uploading five items a day across three channels would total around **30,000 won**, sufficient to test new product competitiveness. The detailed pages for some products need improvement, but sales can still occur, highlighting the **importance of enhancing these pages** and addressing potential **copyright issues with image usage**.

### Effective Advertising and Product Management for Sellers
The seller spent a total of **150,000 won** on ads, with a daily budget of **50,000 won** for the best-selling products. The Eisa Market offers **28,000 wholesale products**, and Cafe 24 provides a **scalable solution for product distribution**. The speaker emphasizes the **importance of photo concepts and trends** for selling products, suggesting that **self-shooting can be time-consuming and may not improve quality**.

### Launching Trending Products for Steady Cash Flow
Quickly listing and launching trending products is crucial for **maintaining a steady cash flow**. Sourcing images from clients and using wholesale markets can efficiently provide the **necessary product images**. The process of downloading and using images from the New Products Market and overseas markets can **streamline operations and drive business continuity**.

### The Importance of Objective Data in Product Selection
The speaker initially focused on **personal style and opinions from friends** when selecting clothing items. They emphasize the common mistake sellers make by relying solely on **subjective judgments**, which often leads to **inconsistent results**. The speaker advocates for using **objective data** and focusing on the **best-selling products** in the target sales channels to make **informed and effective product selections**.

### Selecting Attractive Products for Sales Success
Focusing on the **best-selling and attractive products** is crucial for increasing sales. Analyzing transparent data across platforms helps identify these products in the **best categories**. Utilizing sales channel data and capturing product details through screenshots can enhance **trend understanding** and aid in **product selection**.

### Effective Product Selection and Trend Analysis
The speaker emphasizes the importance of **weekly data collection and trend analysis** for successful product selection. They use screenshots to capture product information and organize it into folders for **easy reference**. The focus is on **best-selling items**, particularly bags and shoes, and the speaker encourages a consistent practice of **familiarizing oneself with market trends** to improve product selection and sales success.

### Strategies for Successful Selling on E-Sama
Successful companies on the E-Sama market often use **data-driven brand selection**, but competition from multiple sellers can make it challenging. The key to gaining a competitive edge lies in offering **appealing products and competitive pricing** through overseas sourcing. While price competition is inevitable, using similar products and **accumulating sales experience** can help new sellers establish a **strong market presence**.

### Know-How for Purchasing Trending Products
Using the Chrome browser can help **translate Chinese characters into Korean**, which is useful for product sourcing. Selecting products from the **best category in the marketplace**, based on objective data, can lead to **successful sales**. There is no need to worry about competing with other vendors, as the **large number of sellers makes the competition minimal**.

### Strategies for Successful Product Sourcing
Effective product sourcing is crucial for latecomers in the market, with a focus on **product appeal and price competitiveness**. The overseas market offers reliable sourcing options, with image searches providing **similar product results**. Key platforms for purchasing are VBC for clothing and 1688 for accessories, with Chrome's translation feature aiding in **navigating Chinese websites**.

### Sourcing Best-Selling Clothing Products
The speaker is using unique clothing images to search for best-selling products, aiming to **source similar items for resale**. They found an identical product with a **lower price**, potentially allowing for **significant profit**. The speaker plans to leverage **price competition** and traffic from **popular brands** to attract customers to their own products.

### Navigating Chinese Purchasing for Clothing and Household Goods
Professional promotion and slow response times are common in Chinese purchasing, with **high defect rates and poor quality standards**, especially for clothing. The recommended approach is to use image search on VBC for product samples and then submit the information to a Chinese purchasing company for a quotation. 1688 is advised for household goods only, as it has **many quality issues with clothing**, and sorting by sales volume can help in **choosing the right supplier**.

### Strategies for Successful Product Purchasing
When scamming is difficult, key criteria for adjusting companies include **sales volume, ranking, and years in business**. Promoted products typically indicate a company's **active push** and are **less likely to go out of stock**. For new business owners, ShinSang Market is the **dominant platform for purchasing items**, and using a purchasing agent can help **manage a larger volume of orders**.

### Conclusion of the Lecture and Quiz
The lecture lasted two hours and had around 40 viewers, with the speaker emphasizing **important content** and conducting quizzes for **feedback**. The speaker offered a **cash prize of 20,000 won** to the first five participants who answered a quiz question correctly. The session ended with a request for comments and questions, promising to **address them in the next session** and offering **additional prizes for feedback**.

### Engaging Beginner Seller Training: Strategies for Success
* 👋 Welcome to the second live broadcast of the Beginner Seller Training Project, where we aim for a **more interactive session** than our first orientation.
* 🚦 Our seller representative, Song Ji-woo, is delayed due to traffic, but I will **start the lecture** and **monitor the chat for questions every 20 minutes**.
* 📊 In our first session, I assigned four tasks related to setting up an online shopping mall, including **obtaining necessary business certificates** and **creating your own shopping mall**.
* 🛒 I recommend using Cafe Jipsa for its **scalability and ease of setup**, and emphasize the importance of setting up Naver Pay and Naver Shopping **correctly to avoid future complications**.
* 📈 The main platforms for sales include Zigzag, Able, and Brandi, with the latter having some challenges due to **restrictions on using supplier images for product listings**.
* 💰 During this session, we will focus on product selection and purchasing strategies, emphasizing the **importance of quickly generating sales** as a one-person seller.
* 🎯 I encourage uploading five products daily and testing their performance, as success can vary across platforms like Ably and Brandi, with some products **selling well on one but not the other**.
* 📅 Lastly, understanding seasonal trends is crucial; launching hit products **early in the season** can **significantly impact sales**, so prioritize uploading items at the **beginning of each season**.

### Navigating the Fashion Market: Strategies for Success and Collaboration
* 📊 Competitors' CEOs are required to file reports to Able, and upon receipt of complaints, penalties may be imposed, highlighting the **importance of compliance in the industry**.
* 🛍 A seller recently reported had products nearing **best-seller status**, indicating that not all reported items are performing poorly, suggesting a **complex market dynamic**.
* 📸 Regarding copyright issues with using photos, even available images can lead to complications, necessitating **thorough inspections and collaboration from representatives** to mitigate risks.
* 💰 With over **200,000 registered products** and **50,000 companies** in the domestic fashion market, individual verification of product origins is impractical, emphasizing the need for **cooperative efforts**.
* 📈 Effective advertising strategies are crucial; for example, setting a **daily budget of 50,000 won** for ads on Ably can yield **significant returns and sustainable revenue**.
* 💻 Utilizing platforms like Cafe 24 for integrated management can **enhance scalability and streamline operations** across various marketplaces, improving **overall efficiency**.
* 🎯 Product selection should rely on **objective data** rather than personal preferences, as aligning with **market trends and consumer preferences** is essential for **driving sales**.
* 🎉 Engaging in interactive sessions, quizzes, and surveys can foster a **sense of community among sellers**, encouraging **collaboration and shared learning experiences** in navigating the competitive market landscape.

### Effective Strategies for Competitive Product Sourcing and Sales
* 💼 A separate leading product can be developed at a competitive price, but this is not a **sustainable long-term solution**.
* 📝 Utilizing our trading partner's image will lead to **price competition**, and it's essential to edit the product details from **Chinese to Korean** for **better consumer engagement**.
* 🖥 Inpainting technology, available in tools like Photoshop and Canva, can help **remove unwanted Chinese characters** from product images for **clarity**.
* 📦 When sourcing products, ideally, all samples should be checked to ensure quality, especially in the clothing industry, to facilitate **easier customer service**.
* 🌍 For overseas purchasing, platforms like VBC and 1688 are recommended, with VBC for clothing and 1688 for household goods, emphasizing the **importance of price competitiveness**.
* 📊 As a latecomer in the market, focusing on **product appeal and sourcing solutions** can provide a **significant competitive edge** against established vendors.
* 💰 The purchasing process involves using **image searches to find products**, obtaining quotes from **Chinese purchasing agents**, and ensuring **efficient customs handling** for a smooth transaction.
* 🎓 Future sessions will cover detailed page writing and photo editing skills to **enhance product listings and attract more customers**.

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