I have done a lot of reporting over the years on masks and litigation. It's a tool that he uses. But I just explain basically what happened in a 24-hour period. I mean, yeah, it was so fast. So he filed this lawsuit earlier this week. And the basis of the lawsuit was that this organization caused advertisers to flee the platform. Now, part of what the Global Alliance for Responsible Media does is set guidelines around the type of content an ad can appear next to. So you can imagine a big advertiser like an app or a Disney wouldn't want their ads next to pro-Nazi content. And so after they, according to Musk, led to this boycott, he got upset. He filed this lawsuit. And now they're dissolving because they don't have the resources to sort of fight back. And this is a tactic Musk has done over and over again, as you mentioned. He did this last year with two organizations.

One was a research organization, another nonprofit, because they found harmful content on the site. So this is a tactic that he uses when his advertising business is threatened. Earlier this week on the show, we played some of the sound bite of Linda Carino, the CEO of X, and what she had to say about it. You can go back and watch that episode. You've also been writing about misinformation. It's important, but it's kind of falling off the priority list in some places. This is your tech daily. What is it that you're trying to outline here? I mean, it feels like a shift, but I think this is something that's been happening for years. But this moment feels different. I mean, we saw this with the war between Israel and Hamas. Again, we're seeing this, of course, as you mentioned, around the U.K.. Right. Misinformation circulating. And the problem is these social media

platforms may catch it. They may label it; they may take it down. But by the time they do, it's already millions of views on this. Well, on the U.K. riots, I've been tracking what's happening in the U.K., my home country. Of course, it's also who is involved in the sharing of that information. So one thing Musk has been caught up in is sharing some what appeared to be articles about that situation that ended up being not a real news article. That's one example. Yeah, it's a great example. It's a terrifying example. He shared a fake article from the Telegraph, and Telegraph later came out and said, You know, we never created that. But he shared it, and it got almost 2 million views before he took it down. Right. He did take it down. He did take it down. He did. Well, it was deleted by the original

creator, I believe. But that was, you know, within the hour. But again, almost 2 million views by that time. So the damage is done in some ways.

Advertising Group Shutters After Elon Musk’s X Files Lawsuit

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Advertising Group Shutters After Elon Musk’s X Files Lawsuit

Advertising Group Shutters After Elon Musk’s X Files Lawsuit

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