Musk's Lawsuit Against Advertisers and Misinformation Tactics

Musk frequently resorts to lawsuits when his advertising business faces threats, using it as a strategic tactic.

### Elon Musk's Legal Tactics and the Challenge of Misinformation on Social Media
* 🔒  Elon Musk filed a lawsuit against the Global Alliance for Responsible Media earlier this week, claiming they caused advertisers to flee the platform, leading to the organization's **dissolution due to lack of resources**.
* 🛡️  This legal tactic is not new for Musk, who has previously taken similar actions against organizations that found harmful content on the site when his **advertising business is threatened**.
* 🌐  The challenge of misinformation on social media platforms is highlighted, with content often **spreading rapidly** before it can be addressed by platforms.
* 🇬🇧  Specific examples, such as misinformation around the U.K. riots, are cited, with Musk himself **sharing a fake news article** about the situation.
* 📊  The impact of such misinformation is significant, with the fake article shared by Musk receiving **nearly 2 million views** before being taken down.
* 🧐  The article was quickly deleted by the original creator, but the damage was already done due to the **high number of views**.
* 🔄  This incident reflects the ongoing struggle to combat misinformation on social media platforms, with content often **spreading faster than it can be moderated**.

I have done a lot of reporting over the years on masks and litigation. It's a tool that he uses. But I just explain basically what happened in a 24-hour period. I mean, yeah, it was so fast. So he filed this lawsuit earlier this week. And the basis of the lawsuit was that this organization caused advertisers to flee the platform. Now, part of what the Global Alliance for Responsible Media does is set guidelines around the type of content an ad can appear next to. So you can imagine a big advertiser like an app or a Disney wouldn't want their ads next to pro-Nazi content. And so after they, according to Musk, led to this boycott, he got upset. He filed this lawsuit. And now they're dissolving because they don't have the resources to sort of fight back. And this is a tactic Musk has done over and over again, as you mentioned. He did this last year with two organizations.

One was a research organization, another nonprofit, because they found harmful content on the site. So this is a tactic that he uses when his advertising business is threatened. Earlier this week on the show, we played some of the sound bite of Linda Carino, the CEO of X, and what she had to say about it. You can go back and watch that episode. You've also been writing about misinformation. It's important, but it's kind of falling off the priority list in some places. This is your tech daily. What is it that you're trying to outline here? I mean, it feels like a shift, but I think this is something that's been happening for years. But this moment feels different. I mean, we saw this with the war between Israel and Hamas. Again, we're seeing this, of course, as you mentioned, around the U.K.. Right. Misinformation circulating. And the problem is these social media

platforms may catch it. They may label it; they may take it down. But by the time they do, it's already millions of views on this. Well, on the U.K. riots, I've been tracking what's happening in the U.K., my home country. Of course, it's also who is involved in the sharing of that information. So one thing Musk has been caught up in is sharing some what appeared to be articles about that situation that ended up being not a real news article. That's one example. Yeah, it's a great example. It's a terrifying example. He shared a fake article from the Telegraph, and Telegraph later came out and said, You know, we never created that. But he shared it, and it got almost 2 million views before he took it down. Right. He did take it down. He did take it down. He did. Well, it was deleted by the original

creator, I believe. But that was, you know, within the hour. But again, almost 2 million views by that time. So the damage is done in some ways.

Advertising Group Shutters After Elon Musk’s X Files Lawsuit

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Musk's Legal Tactics and Misinformation Challenges

Musk filed a lawsuit against the Global Alliance for Responsible Media, blaming them for causing advertisers to flee his platform.

The organization's role in setting content guidelines for ads led to a boycott, which upset Musk.

This legal tactic is not new for Musk, as he has used it before when his advertising business was threatened, and the issue of misinformation on social media is becoming increasingly pressing.

The Impact of Misinformation on Social Media

Social media platforms struggle to catch and label misleading content, leading to posts gaining millions of views before action is taken.

Elon Musk was criticized for sharing a fake article about the U.

riots, which received nearly 2 million views before it was deleted.

The rapid spread of misinformation on these platforms raises concerns about their role in shaping public perception.

A creator's post quickly gained almost 2 million views within an hour.

The rapid spread of the content caused significant damage, highlighting the power of viral media.

The effects of such a surge in views can be lasting and impactful.