Etsy Listings: Adding Design Variations with Printify

Etsy sellers can create listings with multiple design options by customizing existing variations in Printify.

### How to Create Listings with Multiple Design Options on Etsy Using Printify
* 📦 In this video, I will guide you on how to create an Etsy listing that offers **multiple design options for the same product**, addressing a **common question among sellers**.
* 📱 Etsy allows only **two product variations per listing**, which can make it challenging to include additional design options, but I will demonstrate how to **manage this limitation effectively**.
* ✏ For example, when selling phone cases, you should start by **creating product drafts for each design option** while ensuring that the phone model variations remain **consistent across drafts**.
* 🖼 After creating your drafts, you can use the **duplicate feature** to carry forward the same phone model variations and simply **change the design** before saving each draft.
* 🔄 Once you have your drafts ready, you can **publish one as a draft** and add a new variation for design, allowing you to offer **multiple design options** alongside the existing phone model variations.
* 💡 If your product already has two variations, such as size and color for a t-shirt, you can **combine the design option** with one of the existing variations, ensuring that you **manage SKU numbers and pricing accordingly**.
* 🛠 Remember to keep your design names **concise and clearly indicated** in your mock-ups to avoid confusion for customers.
* 📈 This method ensures that all orders sync with Printify seamlessly, allowing for **efficient order fulfillment** while keeping your listings **organized**.

hey everybody. In this video, I'm going to show you how to do something in your Etsy Shop using Printify that I've gotten a lot of questions about, and that is how to create a listing that offers different design options on the same product when you have more than two product variations, and you can't just use the listing the way Printify publishes it. I hope that intro was clear because sometimes it's kind of hard to describe exactly what it is we're going to do here, and I think that that's part of the reason why the question can be confusing, but a lot of people have asked me how to do this in the comments on my other videos, especially the ones about creating combination listings that offer different product types in the same listing. If you are actually looking for how to create a listing that offers a combination of different products that have the same design, I do have videos about that. I'll link to those in the description. I'll throw a link in the corner too. In this video, we're talking

about the same product but different design options in the same listing. Now, one of the reasons why this can be confusing is because Etsy only allows you to have two product variations in each listing. Sometimes, you may have the space to add a second variation if the product by default only has one, but other times, you could already have two variations in the listing, and so you need to try and find a way to get that third variation in so you can offer different design options in the same listing. And either way, you can do it. I'll show you how to do it both ways. We'll start with phone cases as an example. So, if you're selling phone cases, let's use this tough case option from Printify. It is from Spoke Custom Products. Let's say you wanted to offer these tough cases across different phone models, but you also want to offer different design options in the same listing. What you're going to need to do first is create product drafts for each design option you want to offer on these phone cases, and you want to make sure

that the models that you select, the variations for the different phone models, is the same on each of your drafts. The best way to do that is just to copy the first draft over and create the different design options that you want. So, this is our first one. We'll come up to product variants, and I will check off the box for everything, and then probably get rid of a couple on here, maybe that are less common, just to keep the number a little bit lower, but we'll select update there. So, we got a bunch of phone models in there. This one is just going to be the first option, and I'm just going to use some of Printify's built-in patterns that they offer to keep this quick and easy. Do the same design process you normally would, and then save this one as a draft. Now, you do want to give it a name so you know what it is, but you don't have to worry about description or pricing. All right, so we'll call that one avocado tough case. We'll hit save as draft. Then we can use

the duplicate feature here in our listing page. So, hit the duplicate button. It'll create a copy of it. That way, it'll carry forward all of the same, you know, phone models. And then all I have to do is click on the edit design and change the design. So, for this one, we'll do this cap pattern, and we will hit save product. And I will name this one cat tough case so I know what it is. We'll save that draft. I'm going to stop at two for this example, but you could do this with as many as you want. Just know that the more you do, the more work you're creating for yourself because we have to create variations for the different design options. So, I probably wouldn't do more than three in the same listing because it's going to create a lot of variations. You don't need to publish either one of these. All we needed was the draft so that we can get the SKU numbers. But if you did publish one, let me show you what it actually looks like. I'll go

ahead and I'll publish this one to my Etsy shop. I'm going to publish it as a draft so it doesn't actually go live in my Etsy shop. So, we'll select hide and store, and I will go ahead and hit publish. One other thing you can do, by the way, when you're creating these drafts, is download some of the mock-ups. It will be helpful for you to have some mock-ups available for each of these models that you're going to offer. But because there are a lot of different phone models you may want to use, you can use Canva or Photoshop or whatever software you use to take some of those and combine them. So, maybe put like four on each mock-up image or something like that, especially if you're offering different designs. You're probably gonna have to get creative with those mock-ups so that you can show the variety of designs you offer in a way that still fits within just the 10 images that you're allowed to use on each listing. So, go ahead and download those when you're creating.

those product designs go to that preview view and just download the ones that you want to use to create your mock-ups. Alright, so I'm in my drafts folder now, and here's how that comes through. If we just take a look at how do these variations normally get published. If we just publish this by itself as one design, what we've got here is just one variation. We have the phone model, and then we have the SKU number, and the price, and the quantities. Now SKU, price, and quantity don't actually count towards our two variations. So if we take a look at the variations here, we actually can still add a variation to this listing. So each time you do this, you could actually just publish one of the variants and then add your variation, and that will kind of reduce your work a little bit. So if we do create your own, we can give this a name. So now what we want to do is name this one. Oops, I could spell. We'll name this one design, and then what you want to do is add your

different design options as those variations, so I'm going to put avocado and cat as my two variations, but you would add as many as you have. Again, I don't really recommend doing more than three or four. If we click done on that, now we have phone model and design as our two variations. One other thing we need to change here is for the prices, quantities, and SKUs. We want to make sure that we change this so that it indicates both variations apply here. So, we want to be able to put in different SKUs by design. So, we want to make sure that they list both phone model and design for all three here. Then we can click on apply. Now, unfortunately, one thing that happens no matter what you do here is Etsy wipes out all of the SKU price and quantity information that was already there. So, that means you are still going to have to copy and paste over all of the SKU numbers for everything here instead of just the one that you added. And we'll talk about what to do if your

product type already has two variations in just a second, but first, let's just wrap this up. So, what you would need to do from here, of course, go ahead and re-enter all your pricing. You can just do select all on the quantity and change the quantity to 9.99 for everything, so that's quick, but you'll have to go back through and enter your prices. Now, if your prices are exactly the same for every phone model, you can also select all and just update the price that way. So, as long as the prices don't vary by model, which for this one I don't think they do, so I think we are safe to go ahead and put in the same price for all models. So, then all you need to do is copy over the SKU numbers. That will take a while, even with just two variations for design in here, because there's a lot of different phone models that we offered here. But the fastest way to do that, I think, is to make your screen half size and pull out your browser window for Printify on the other side. Just set

them side by side like this. If you have dual monitors, you can just put one on one monitor, the other on the other one as well. But if you only have one monitor, then you can just kind of make them each half the screen. Then open each of the listings that you created as drafts on Printify and scroll down to the prices and variants. And now this one is the cat one, so we're gonna need to make sure we pay attention here and only do the cat design option. And what we're going to need to do is copy all these SKU numbers over. So just come over here and select the SKU number. This is the iPhone XS, so we'll copy that one. And then we need to find cat iPhone XS over here and paste that in. So there we go, iPhone XS cat, paste this SKU number in. Now you got to do that for all of the variants. And the reason we're doing that is because once we have that completed, any orders we get will automatically sync to Printify, and we can take advantage of

automated order submission, all of that stuff will be automated in work, even if those listings are drafts in your account and not published. This will work, works the exact same way for other combination listings. So, that's why we're doing it on the front end, because it will save us time on the back end. We won't have to do any manual order fulfillment. So, what do you do if you're doing this with a product that already has two variations? I'm just going to use a t-shirt for this because it's an easy example, but this would be true. This process is the same for any product that already has two variations. So, of course, for apparel, for a t-shirt, it's going to be the size and the color. So, they're already going to be two variations in our listing for size and color, and we need to get a third variation for the design option in there. Now, you would start the process the exact same way. You would create the product drafts on Printify for all of the design options that you want to offer in this listing.

so if it's two options, you create the two options there. If it's three options, you create all three first and so on. Then how you start the listing on Etsy again, you have options, do whatever is the easiest for you. You can publish one of those drafts and then edit that. If you've already done this within a previous listing, you can copy that listing and then just replace all the information. Do whatever's the easiest for you. I personally find that for these types of listings, I think publishing one of the drafts and then editing, it's probably the easiest. You'll already have some mock-ups in there, you'll have some of the variation information that you need. So for me, that's the way I like to do it, but if you would rather do it one of the other ways, that's also totally fine. So let's just pretend I have another design option for this listing and I published this one. And so when we scroll down to variations, we'll see we already have two variations here, so we're already maxed out. We have color.

and we have size. So how do we get a third variation in here? Well, we need to manage variations. We're going to need to edit one of these variations to include the design information as well as the variation that's already there. So again, we're going to lose all the details. We're going to lose the SKU numbers, the prices, the quantities because we're going to change this. Now, I think it makes sense to add the design information into the color variation rather than the size. You could technically combine it either way. Just for me, I don't know why. I think it makes more sense to have the design and the color together instead of the size. So what I'm going to do is click on the pencil icon here under the color variation, and I'm going to come in here, and I'm going to delete the options that are here because we can't edit the individual options, but we can add our own. So I'm going to delete these three variations that are here, and I'm going to change this variation to color and

design. So now the name of the variation is color and design, and we can manually create our variations here. So we had three colors to offer, so you want to include the name of the color, but then also include the name of the design. You don't have a super high character limit here, so you're going to have to keep the names of the design and the colors pretty short. So if I just put sport gray, gray design A, design B, black design A, black design B, there you go, you get the picture. So what you need to do is create a color/design combo variation for each combination that you're going to have. So there we go, we've got sport gray, black, and white, design A, design B. Now if you do actually name them this way, like design 1 and 2 or design A and B, make sure in your mock-ups you have added text to make it clear to the customer which one is A and which one is B. All right, so we hit done there, and then this takes us back to our variations. You want to make sure that

your prices, quantities, and SKUs still indicate they vary for both of your two variations here. If this only shows one, make sure you change it so that it lists both because we need all those separate combinations. Now you can click on apply, and yes, it's going to wipe out all of your information. So again, we need to go back to Printify, get our SKU numbers, and paste them all over for each color and design option. So this part of the process works the same as it does for any other combination listing, and this will let all of our orders sync to Printify. But that's how you do it. That's how you get a third variation into a listing that only allows two variations. So if you want to offer different design options in the same listing, you just need to add that third variation into one of the existing variations by customizing it. Now doing this where the product is the same, it's just different design options, this doesn't create any issues with shipping. It is the same as if you were only offering one design.

because all of the products are the same. It's not like the combination listings where you've got a t-shirt and hoodie in the same listing, so you've got to figure out how to balance the shipping in a situation like this. This is just all the same product of a different design, so if you had a t-shirt shipping profile that you normally use, you can still use it for this type of listing, and you won't have any issues. Alright, so that's it. That's how to add a variation for design choices into a listing that either only has one existing variation or already has two existing variations using Printify. I hope this was helpful. Let me know in the comments if it was, and also let me know if you still have any questions. Do me a favor, hit that thumbs up.

How to Add Design Variations to Printify Etsy Listings

POD Insights

Creating Listings with Multiple Design Options on Etsy

To offer different design options for the same product on Etsy using Printify, create product drafts for each design while ensuring the same product model variations.

Use the first draft as a template to copy and create additional design options.

After setting up the drafts, save them with distinct names for easy identification.

Creating Duplicate Listings for Phone Cases

The duplicate feature on the listing page allows you to create copies of products with the same phone models.

It's recommended to limit duplicates to three to avoid excessive variations.

Drafts can be published to get SKU numbers, and mock-ups can be downloaded to showcase different designs.

When setting up product variations, it's recommended to use no more than three or four options.

It's important to update the SKU, price, and quantity information to reflect both variations.

Etsy's system may wipe out existing SKU and pricing information, requiring manual re-entry and copying of SKU numbers for each variant.

Automating Order Submission for Product Variations

Order submission will be automated, even for draft listings, to save time on manual fulfillment.

For products with two variations, like a t-shirt, a third variation for the design option can be added.

The process involves creating product drafts on Printify for all design options and then listing them on Etsy, with the option to publish and edit a draft for convenience.

To create a third variation, the design information will be added to the color variation instead of the size.

The individual options in the color variation will be deleted and replaced with a combination of color and design names.

It's important to keep the names short and clear, and to provide mock-up text for customers to differentiate between designs.

To add a third variation to a listing with only two options, ensure both variations are listed and then apply the changes.

Copy and paste SKU numbers from Printify for each color and design option to sync orders.

Offering different design options in the same listing is feasible, as they are the same product, eliminating shipping issues.