Amazon PPC. Is it essential that you turn on PPC and run PPC for brand new product launches? How long do you actually have to keep your campaigns running? What keywords do you run inside manual campaigns? Or what even types of campaigns do you set up? I'm going to go over all those questions in today's video, a complete tutorial Amazon. [Music] PPC. Welcome to the channel. If you're new, welcome back those of your my subscribers. My name is Brian Newton. I'm a full-time Amazon FBA seller, mentor, and coach right here on this YouTube channel. I release monthly videos covering everything Amazon, e-commerce, and personal development. If you enjoy those types of videos, do me a favor right now, head on down and press subscribe. I can see each and every one of you who take just a minute to press subscribe, and I appreciate each of you. Also, give me a like on this video. It helps support my channel and bring you more helpful videos like this one. My job right here is to help educate, teach, impact as many

lives as possible sharing and documenting my journey of how I went from a struggling broke drug addict to building multiple six-figure online businesses. Let's jump into it. Up first, let me just kind of go over, is it essential to set up Amazon PPC campaigns? Do you still need to run them? The answer is yes, guys. Amazon's more competitive than ever. It's going to be essential that we're setting up PPC different types of campaigns, including automatic campaigns, manual keyword campaigns, and product targeting campaigns to really push your product into the market, to start ranking for your main keywords, getting reviews, and collecting data on good or profitable keywords and asins. So in this video today, I'm going to be going over what types of campaigns to set up for new product launches, what to set for your budgets, your bids, what types of keywords to target, what types of campaigns to set up, how long do you know keep them running, all of that. All right, so let's go over first what do you

when do you set up these campaigns, and what do you need in order to set up the campaigns themselves. So I recommend setting up your campaigns, most of these campaigns, all the auto ones. I'm going to show you the manual keyword ones, Broad and phrase, and the product Harding campaigns from day one of launch. I would wait until you had a couple reviews only on like the exact match campaigns. For all the other campaigns, guys, we're going to be setting up eight to 15, eight to 15 different campaigns for a new product launch. I would set all those up from day one. So we're going to set up campaigns as soon as your listing status goes active. You have at least 50 to 100 units available and checked in at the Amazon warehouse, and your listing is completely ready. You've uploaded all your images. You've got a really optimized good title. You've got really good bullet points, five really good bullet points, some selling features. You've done your description. You've optimized the back end with good

keywords. You're going to be completely ready to go if you're not at that stage yet. Where you haven't optimized your listing or you need help finding the best keywords to put in your listing and for PBC. I have some other videos on my channel. I will try to link those down below or there'll be a popup that comes up above where you can go and check out. How to create your listing. How to find the best keywords. And how to optimize your listing. Okay. So let's go over what I'm going to be showing you today. So the goal of campaigns really both Auto and manual are going to be to launch the product. To start getting sales. To start ranking. In the first seven pages of results. The truth is your product and listing probably you will not be able to find it. For more competitive niches on the first seven pages. Even after your listing is live. So don't freak out if you can't find your product as long as your listing says active. And you've got

units available. You are live, but typically, Amazon won't show you in the first seven pages of results until you've made a couple of sales. So, that's why it's even more important that we turn on these PPC campaigns so you start getting sales, you start getting shown in the first seven pages, and where you want to start getting some reviews from the sales that we make. Reviews are going to help with ranking, and these PPC campaigns perform better, and we want to collect as much data as possible. So, yes, it sounds like a lot. We're setting up eight to 15 different campaigns. Each one is going to have at least a $10 to $100 daily budget. That doesn't mean you're going to spend eight times 10, $80 a day. It just means the campaign can go up to that. You'll have some campaigns that only spend a few dollars every couple of days, and you may have some campaigns that max out their daily budget, but hopefully they're also bringing you sales. And that's the whole

goal but also to collect data. We want to find which keywords and asins convert best for your product, so that way after two to four weeks, you can come in and shut down some of the campaigns just wasting money, and really just kind of hyper-target on the campaigns, keywords, targeting groups, asins that are performing best. Okay, so we're going to be running all these different campaigns. We're going to be setting up five automatic campaigns. We're going to be setting up one or two broad match campaigns, one or two or one to three phrase match campaigns, one to two exact match campaigns, and two to five different product targeting campaigns. Okay, all right, we're going to start all those from day one once the listing is done. It's showing active in Seller Central in manage inventory and you have at least 50 to 100 units checked in. All right, so I'm going to be going over what to name your campaign, how long the campaign should run, the daily budget you should set, what types of campaign

Auto or manual, do you do we're going to be doing both. The bidding strategy you should select placements. Placements are very powerful. You can use placements to get your ad shown more in the search results and get more clicks, more sales, hopefully. So, definitely, we're going to be wanting to use placements. How to adjust bids by targeting groups inside an auto. You have four targeting groups: close match, loose match, substitutes, compliments. I'll show you that. And then, do you run to other marketplaces and then how to use and when to use negative targeting on keywords or asins wasting money shut those off. All right. And then I'll also be going over manual campaigns. The three match types for manual campaigns are broad, phrase, and exact. How many keywords do you put in each one, how do you segment them out based on search volume, and then how many of each type to set up. And then we'll go over product or asin targeting campaigns. You want to target asins of competitors that you

have a good chance of making sales off of all right guys. Let's go into campaign manager, and you're going to go to your advertising campaign manager. You're going to click create campaign. It's going to bring you to a screen like this. Now, we're going to be setting up all sponsored product campaigns. That's really all you need, guys, to launch a new product. Once you have brand registry, meaning you filed the trademark on your brand, and you've submitted for brand registry, and you got approval, you'll have access to these ones as well: sponsored brands that includes headline and video ads, and sponsor display ads. But right now, we're just going to be focusing on sponsored products. That's really all you need for the first month of launch. And then once you have brand registry, you've got a bunch of data from all your sponsor products campaigns, then you can slowly start going over here and running video ads, headline ads, and sponsor display. All right, we're going to click continue on sponsored products. I'm going to show you first how

we're going to set up these automatic campaigns, all right. So, uh, this one is going to be Auto one. It's going to be um ice machine, all for targeting groups. Okay, so we're putting the name of the product. We're putting Auto one ice machine, all four targeting groups. We're going to copy this. That's going to be, uh, down below. It's going to be our, um, campaign name. So, what is AD group? So, ad group, guys, uh, you really don't have to worry too much about ad groups. I don't use different ad groups for automatic campaigns mostly. I'll use it sometimes in manual campaigns. It's just a different section. So, I could have five or 10 keywords in ad group one, and I could have five or 10 keywords in ad group two. I just recommend setting up separate campaigns entirely if you want to do that, um, but just name your ad group, uh, same as a campaign name. That's what I do. Okay, then we're going to click add the product that you want to run PPC.

on okay put it there uh then we're going to come down. Is this an automatic campaign or a manual campaign? This is an automatic campaign. Is it set default bid or is it set bids by targeting group? It's going to be this one set bids by targeting group inside an automatic campaign guys. We have four targeting groups: close match, loose match, substitutes, and compliments. What is that close match and loose match are more keyword related so Amazon's going to show you on closely related searches. So if I'm selling an ice machine for knee Amazon may show it for uh knee ice machine or uh recovery knee machine very closely related. Loose match maybe the customer is not typing exactly what uh I'm selling but it's loosely related. Substitutes and compliments are going to be more product related so switching out ASN and showing your product over there on product pages. Uh so this campaign is Auto one it's all four targeting groups turned on bids guys you can increase this a little bit if you'd like.

don't have to. I usually will just go up a few cents. And the reason you don't need to go super high, you can go 10 to 20, 10 to 30 cents over the suggested bid if you'd like. The reason I don't is I use placements to do that for me, so I'm going to show you that next down below. Placements allow me to increase my bid or have Amazon increase my bid instead of having to do it here. Okay, so you can increase it a little bit if you'd like. Nothing for negative keyword, nothing for negative products. I don't have any data yet, this is a brand new product. I don't have any data that shows me which keywords or products I should negative or wasting money. After two to four weeks, you will have some data in your search term reports, then you can negative target those ones. Okay, all right, we're going to come down here, we're going to paste the ad group name, same as the campaign name. Let's talk about bidding strategy. All right, you

have three bidding strategies: Dynamic bids up and down, Dynamic bids down only, and fixed bids. I usually never recommend fixed bids in the beginning. You can blow through a lot of money quickly if you don't know what to set. You know, there's no data, even if you try to go off the data you get from uh Helium 10 Cerebro suggested PPC bid or Jungle Scouts bid suggested bid. It usually rarely works. So we're going to be going with these two: Dynamic bids up and down. I usually always go with that one. Uh, you're going to be safe using that one, okay? So you can do Dynamic bids up and down. What does that mean? Uh, and then let me just say this: Dynamic bids down only. Uh, I use that one only for very specific types of campaigns, maybe for a discovery Auto, a discovery category targeting campaign, or like if I'm testing kind of a group of related keywords that I'm not sure are going to work or a small group of related ASINs. I would do down only to preserve the

budget longer um but typically you're always going to be safe guys just selecting the first one up and down but what does that actually mean. Amazon PBC is all a bidding war it's all about your competitors how many other competitors are running PBC how many other competitors are targeting the same keywords how many other sellers there are selling your product in your category all these things affect the suggested bid. The suggested bid does change every 24 hours but basically how this works guys is you can see I have a suggested I have a bid set of 0.29 if I have this up and down selected that means my bid's at 0.29 if my competitor is bidding 30 cents uh 0.30 and Amazon can increase my bid to 31 0.31 1 cent over theirs so that I would get the ad or get more placements of my ad and my listing shown to customers if you have down only selected your bid's at 0.29 the competitor bids 0.30 you would not get the ad because

Amazon can only go down on your bid, okay, unless you have placements, uh, going, which I'll show you that in a minute. So we're going to do Dynamic bids up and down, basically, across all these campaigns to be safe. And then here, guys, guys adjust bids by placement. Uh, placements are very powerful, um, because you can get, uh, more customers seeing your product and get more clicks and more sales, and especially during the launch phase, it's crucial to get both of those done. So what are we going to do for placements and what are they? All right, guys. So when we are running Amazon PPC, there's only a couple places that your product is going to go when you run these PPC sponsor product campaigns. You can be shown at the top of the first page. That's right here. You can see sponsored, sponsored, sponsored, POS, sponsored, sponsor position one, two, three, four. This is organic position one here, uh, but your product may go here, all right, uh, at the top of the first page. Your product may go down here, kind of in the middle.

of page one, there's a video ad that's different. But you can see right here, this is kind of the middle of page one. That's the rest of search or the top of page two. That's the rest of search. Or it's going to go like right here on your competitor's listing right here. Sponsored. See this? That's product pages. You're going to show up on your competitor's listings. That's product pages. All right. And then this is a sponsor display ad right here. Okay, let's go back to setting that up. So what we can do here is I can tell Amazon, All right, I think my product's going to do pretty well. So I'm going to go a little aggressive on my bids. This is Auto one. This is all four of those targeting groups turned on. I'm going to go a little more aggressive here. So I'm going to do top of search 101%, rest of search 22%, product pages 44%. So you just won't know what works best. Typically, rest top of search.

will always do well for click-through rate because that's where Amazon's customers are going to see your product mostly. But I have some products that do extremely well on product pages, especially if you changed the product, you improved it, your offer is super compelling. Your product may do really well against your competitors in product pages. That's why I like to do ascent targeting campaigns a lot of those too. Um, or I have some products to extremely well on rest of search, so that's top of page two, middle of page one, bottom of page one, that kind of stuff. But we won't know until we run these campaigns for at least two weeks where it's performing best. All right, so we're going to set some pretty aggressive placement bids there for this Auto one campaign. You can add it to a portfolio or set up a portfolio. You don't have to the campaign name same as the ad group name. This one's going to go for a minimum of four weeks. Guys, I'm not going to set an

end date. Just because I always come in and check at least once or twice a week on all my campaigns. The daily budget on this one's going to be $15. Switch this off. We're not going to launch to other marketplaces just now. And then click launch campaign. And you've just successfully created your first automatic campaign. It's all four targeting groups turned on. That's going to start delivering right away and hopefully getting you impressions, clicks, and sales. Next up guys is going to be Auto2 launch ice machine. Just close match. Just close match. Okay, we're going to copy this. We're going to add the product that we want to run PPC on. Is it an automatic or a manual campaign? It's an automatic targeting campaign. Next up guys here we're going to be set bids by targeting group. Then we're going to switch off everything but close match. We're just going to have close match turned on. We'll increase this a little bit. Okay, now why do we do just close match and then you're going to see the

next campaign is going to be just loose match. The next campaign is going to be just substitutes, and the final Auto five, the fifth Auto, is going to be just compliments. The reason I like to do it this way, guys, is the auto one has all four of these on. Those will typically, that campaign will be more to drive sales, uh, to start being pretty aggressive with my bidding, uh, to blast my product out there, start getting reviews, and all that. These ones are more to collect data. You may make some sales from them, sure, usually I will, but it's more to collect data on which keywords and asens, uh, and search terms, customer search terms are performing best. Uh, it just helps me control my spending and Amazon's spending and targeting better. All right, so we increased the bid slightly. It's just close match turned on. For this Auto 2, we'll paste the campaign name here, auto2 launch. Just close match. It's going to be dynamic bids up and down. Again, for bidding strategy, we'll be a little more conservative here on our

um, bidding, uh, placement bids. Okay, all right, and this is just close match. I did 65 1834. You could do a little bit higher, lower if you'd like. Again, we're going to do kind of these placements for at least two to four weeks and then adjust them, uh, based off the data. By the way, guys, all of the, uh, settings that I'm doing, the campaign, um, the bidding strategy, the placement bids, the, uh, time it's going to run, the budget, all of these can be changed later. In fact, after two weeks, you're going to have to come in here and change the bids, the placement bids, uh, all of that. Okay, because we're going to be looking at the data. We're going to be optimizing these campaigns, uh, at least one to two times per week based off what's working and what's not working. We're actually going to be shutting off some campaigns that don't work so that you can really just start focusing on what's driving the most sales, that kind of stuff. Okay, all right. So we've set the campaign name.

it's going to run for at least four weeks. I'm not going to set an end date because I can just shut it off. Um, and then it's going to be a $10 daily budget on this Auto two and then launch campaign. All right, now we've just set up an auto one and auto two. You're going to do three more Autos guys just like I just walked you through. It's going to be Auto three. It's going to be loose match only. Okay, we're going to add the product. It's automatic targeting. This one's just loose match turned on. Everything else switched off. That's a really high bid. Um, I'm not sure where that's coming from but I'm not going to go much higher than that. That's super high again. These suggested bids will change every 24 hours. Nothing for negative keywords, negative products. We're going to do Dynamic bids up and down. Uh, that bid is already really high so I am going to bring this down. Okay, if that makes sense why I'm doing that. This is just loose.

match, uh, then this will be just loose match here for, uh, Auto 3. All right, and then again, same thing, it's going to run for four weeks. It's going to be a $10 daily budget and launch campaign. All right, guys, so now we've just set up three. Walks you through setting up three Autos. You'll just set up two more. You're going to set up one, uh, one more Auto for just substitutes turned on, all the same settings below, and then come back in and set up one more Auto for just compliments turned on, all the same settings as down below. All right, guys, that goes over setting up all your automatic campaigns. Now let's go over setting up your manual keyword targeting campaigns. So manual keyword targeting campaigns, let's go over that, uh, all right. So first of all, where do you get the keywords that we're going to be running? All right, you're going to come to cerebro from Helium 10. You're going to paste the top five to 10 competitors Asin in here. Click on get keywords.

you're going to do some filters 300 to let's say 50,000 organic rank one through let's say 80. That's page one two three roughly. Match type is going to be organic and then click on apply filters. How many are we left with? We're left with 82 keywords. That's very manageable. So did that make sense how I did that? I did five to 10 of my competitors' ascend here pasted that. I did 300 to 50,000 search volume filter organic rank 1 through 60 or 1 through 80 match type organic and now I'm left with kind of the best keywords for this product. All right, so how do you go through here? Well, what we want to do is we're going to be setting up a campaign. This is going to be manual broad one top 10 keywords, okay? We're going to add the product and it's a manual targeting campaign. Is it keywords or product targeting? It's keyword targeting. Next up, are we going

to do suggested keywords. Enter list, upload file. You can look at some of the suggested keywords if you'd like, but we're going to be entering a list. It's going to be just broad match. All right, now here's where it gets tricky. When you set up these manual broad campaigns and phrase campaigns and exact match campaigns, you have to segment them out. So we're going to be setting up just broad match campaigns with roughly five to 15 keywords in each broad campaign. Then phrase is going to be a whole another campaign, just phrase match in that camp. Those keywords, just phrase match in their own campaign. And then you're going to set up an entirely different campaign just for exact match. So we're creating different campaigns with five to 15 keywords in each for just broad match and just phrase match. Okay, for exact match, I only do one to three keywords per exact match campaign. And not only do we want to separate them out based on match type, you also don't want to put a keyword

like this one ice machine knee for knee after surgery with 8,300 search volume. You wouldn't want to put this keyword in this campaign. With this keyword down here ice therapy machine shoulder. It's only got 400 search volume. If you end up putting those two keywords in the same campaign, it's not going to work. Amazon is going to spend all your money, your budget, on this keyword with the high search volume, and you won't get any much data on the lower search volume keyword, even though that lower one may really work. So we're going to set up different campaigns based on the match type. Broad has their own campaign, phase has their own campaigns, exact has their own campaign. But we're also within the broad and the phrase, we're going to do it like this. So this is Broad one, this is like the top five to 10 ASINs or five to 10 keywords. So I would do like this keyword, this keyword, this keyword, this keyword, probably those. Let's say those five. Okay. I would click on export to CSV.

file or to Frankenstein to process the keywords quickly, instead of copying them one by one. But then we're going to copy the keyword, we're going to go over over here, we're going to put it in here. This is just broad match. We're going to paste it here, click add keyword. It'll move it to the right. I would just go with the suggested bid for now. And then you're going to do that with these other ones. And I'm just going to do these five keywords because these are higher search volume keywords. Um, I would just do it like that. So add the other three. You're going to have roughly five to 10 keywords in this broad one. And then, uh, I'll finish setting this campaign up. And then I'd come back in and set up another broad campaign, broad two, with like 10 keywords, uh, down here with lower search volume. So probably like 1,000 or under. So I would go like this one and this one and this one and this one and this one and this one and this one and this one.

and do like those 10, okay, in Broad two uh. And then you've just set up, uh, you've segmented them out by search forume so you can go with the suggested bid. After you've got your 5 to 10 keywords over here, just broad match, you just leave it as the suggested. Nothing for negative keywords, don't have any data yet that tells me which keywords are too expensive. It's going to be dynamic bids up and down. We're going to use some placements. We don't have to be so aggressive here with placements, but I do like to set some. Okay, we'll set it like that. It's going to be manual broad one. It's actually like top five keywords instead of 10, but you can bring it broad one launch something like that so you know, okay. And then it's going to run for at least four weeks, two to four weeks. It's going to be a $10 daily budget. Then click launch campaign. So I've just set up broad one. Then you want to come back.

in and do broad two same settings with these 10 keywords down here. Then for phrase, you're going to do the same thing except for when you come over here, you're just going to do all the same settings as above and below. It's manual campaign, it's manual targeting, it's keyword targeting. We're going to do enter list, but it's just phrase match, and then we're going to select those five keywords again. Up above here, copy this keyword, this keyword, this keyword, this keyword, this keyword, copy and paste it into here. Okay, and just phrase match do those five keywords. And then we're going to launch that one, and we have phrase going okay with those five keywords. Then we're going to do another phrase campaign with these keywords down here, okay, 10 of those. So no more than five to 15 keywords per campaign. The reason I did 10 these 10 on the second Broad and second phrase is because they have lower search volume, and the reason I only did five on Broad one and phrase one campaign is because

they have the higher search volume, all right. And then same thing down below guys. Dynamic bids up and down. You can add a little bit of placements. It's going to be broad. Two top 10 keywords. Low search volume or lower search volume runs for four weeks. $10 daily budget. Launch campaign. Now we have all of our Autos going. We have two broads going. We have two phrase match going. Let's talk about exact match up next. I would set up exact match once you have like two reviews to your listing. Once you have two reviews on your listing, then you can set up exact match just targeting the top three uh keywords that you have in your title. Does that make sense? So just do the top three keywords that are in your title. So if it's like uh Frozen ice circulation therapy machine, you would Target uh maybe ice circulation therapy machine. That'd be the first keyword in my exact match campaign uh. And then let's say pain post surgery cryotherapy for joint pain would be keyword number two. You could put that in the exact

match and maybe just run those two keywords in the exact match. Let's go over the settings for that. It's going to be at the top. It's going to be manual exact match. Top three keywords in my title. Add the product. It's manual targeting. It's keyword targeting. It's going to be enter list exact match. Just one to three keywords. The top ones in your title. You will have to go higher on your bid here. I would go at least 20 to 50, 20 to 60 cents over the suggested bid. Um, I SK let me just show you that. Okay, so if this, if the suggested bid is $299, I would go like 322. Save, uh, because this is exact match, it's going to be the most expensive. All right. And then Dynamic bids up and down, you can go kind of aggressive here on your placements. Uh, you're going to need to because it's pretty competitive with having no reviews or low reviews versus all the other competitors who are running it as exact match. Um, and then this is manual.

exact match top three title keywords. This one's only going to run for two to four weeks. Got to watch this one closely because it'll spend a lot of money. And I would do like a $15 budget on this. Could be 20, 25, and launch campaign. Okay, now we have the exact match going. Finally, let me go over product targeting. So, if this was my product, and let's say I don't have any reviews and I'm $49.99, you're going to want to pick out guys, some asins of competitors on page one who either have a higher price than you. Okay, like these ones $198, mine's only 50, 149, mine's only 50. Or if I have higher reviews, you can target asins with less reviews, or target asins with a higher price, or target ones that don't come with all the features and accessories as yours does. So, you can see like this one looks pretty nice. I can see like three different items here with

this I only see kind of one item so I would Target that as mine looks nicer does that make sense so let's go over setting up a product targeting this is going to be manual product targeting top five competitors okay we'll add the product that you want to advertise for copy this it's going to be a manual targeting campaign it's going to be keyword targeting it's going to be enter uh sorry it's going to be product targeting not keywords we're going to do product targeting it's going to be individual products it's going to be uh inter list it's going to be expanded in the beginning later once you find some asens that really work well in your auto Search terms or even in these ones we're setting up now then you're going to set up new product targeting campaigns and just select exact but for now do expanded that means Amazon's going to show the product actually on other asens that are really similar and that's going to work best uh usually in the beginning

so we're going to pick out guys like three to five Asin here on page one where you're have a good chance. You have a good chance of making a sale off of that Asin. So let's say they have, you know, higher price, not as much, uh, accessories, not as good quality. We're going to just click this right here, copy. We're going to come here and paste it there and then click Target. And then over here, guys, I would go up so the highest one is 1.78. I would go there or even slightly higher than that, okay. Uh, so we're going like 30, 20, 30 cents over the suggested. Then we're going to come down here. It's Dynamic bids up and down. We're going to leave these placements kind of where they're at. 56. Oh, sorry, top of search is not super relevant here, but the rest of these two are. So for rest of search, I'd probably go 26 or 46 U and then for product pages, yeah, we're going to go 46, 48, you know, I just

kind of pick random numbers, but um, rest of search and product pages. This is an asent targeting campaign. That's where your ads are going to show. And then this one was not that it was product targeting. Top five hastens, okay. And then it's going to run for four weeks. Guys, going to be $15 daily budgets. Fine, launch campaign. All right, guys, that goes over setting up all these automatic campaigns for launch. Oh, this desk has a drawer. I didn't even know that. All right, now that all these campaigns are running, let's say they've been going for two weeks. Now, how do you come back in? What you, uh, check, how do you optimize? So let's go into there. You're going to come into a campaign manager. I would work on optimizing the Autos first. So let's go here. Let's click on an auto. First thing you're going to do to optimize the auto after it's been running for at least, let's say, you know, one to two weeks, come here, guys. Placements going to click on.

placements. Then here, you're going to be able to see those placement bids we had set up: top of search, rest of search, product pages where performed best for you, and you'll adjust these on each campaign. Okay, so here you can see top of search impressions is pretty strong: 2,800 customers saw the ad, 141 customers clicked on the ad. That's a CTR of 5%, that's good. $53 in spend, cost per click is high. 19 orders, $579 in sales. So in this case, I've already brought this down, but you could see this one was probably at the 50 or 60 or higher level. I brought it down to 15% because we're trying to decrease the spend for the sale. Next up, rest of search. I think I had probably 18 or 14 set. Here you can see 3,600 customers saw the ad, nine customers clicked on the ad in the rest of the search placement area. That's click-through rate under 1%, not good. $112 in spend for

one sale. I would decrease that five or 10 down finally product pages. 72,000 customers saw the ad. 47 customers clicked on the ad. The CTR is nowhere near 1% or higher. Spent $84 but I did make six sales or 181 in uh sale um sales for 84 and spend. So if this was at like a 26%, I would actually consider increasing this even though the CTR isn't good. The spend is much lower than the sales. So if this was at 22% or 26%, I would go up maybe five or six uh points. Okay, uh, the other ones came down though because the spend is quite high for the amount of sales you made. Then you're going to go back here. This is an auto campaign. You're going to click on the uh targeting group name right there. Then you're to come here, click on targeting, and then you can see here you have the four targeting groups and you'll have data here. You'll need to adjust these targeting group bids first up close.

match how it do 75,000 customers saw the ad 192 customers clicked on the ad the CTR is not uh 1% or higher not it's h quite low 590 and spin for 25 orders 761 in sales I would actually bring this down um about 10 to 20 cents down we're trying to decrease the spend for the amount of sales you made you're going to have quite low CTR in the beginning like this often times guys as you're just trying to test different main images maybe different price points that work well but those are the main things that affect CTR click through rate main image price title and reviews once you have some reviews your CTR will also increase here uh loose match section 3900 customers saw the ad four customers clicked on the ad I spent $8 and I made one sale I would probably just reset that bid if it's at 69 I would probably just reset it to 71 or 73 just because I like that it brought one sale these

other two compliments and substitutes. You can see there's no Impressions at all or one and nothing. In that case, you're going to have to increase the bid up. This would be for your Auto One, all four targeting groups. You'd want to increase that five or 10 um cents higher to try to get Impressions. Um, if this is uh, same thing if it was just one of the one ad groups turned on. If I just had uh compliments on, you'd want to still increase it, try to get some Impressions. Then you're going to come to search terms, guys. You're going to come here. I like to sort this first hiow by spin for a new product launch. And you're going to go into your Search terms here, and this is going to show you all the keywords and asens that Amazon showed your product for, and which keywords and Asin brought you sales and which ones you need to shut off. So, so this one, this first keyword brought a sale for $8. What do you do with that? I would keep it.

running in here, I'd also make sure I move it or it's running in my Broad and my phrase campaigns. If it continues to perform super well in here, I would add it to an exact match campaign. You will not compete against yourself, guys, if you're running this keyword in here as Auto and you're also running it as broad, or you accidentally put this keyword in Broad, uh, two times. Amazon has stated that as long as you're running from the same seller account, you will not compete against yourself on keywords, okay? And then this, so we looking for this is another one right here, guys. You can see here this keyword I made a sale for $140. I would want to make sure I keep that one running in here. It's working, and I'd also want to make sure I'm running that in my Broad and my phrase, and possibly in my exact match to continue testing and figure out where it works best, and then optimize from there. And then finally, guys, we're looking for any keywords or asins wasting money. This one is getting close. The CTR is not over

1% it's already got four clicks. It spent almost $6 and brought no sales. How would you shut that off? You're going to copy the keyword. If it's got like 10 clicks or more or $10 in spend or more and a low CTR, copy it. The keyword or the ASIN. Come over here to negative targeting. Click on add negative keywords. Paste it here as always negative exact and click add keyword and save. And now you've just told Amazon, I don't want to waste any more money on that keyword. It had 10 or more clicks or $10 or more spend, a low CTR way under 1% and I want to shut that off, okay? So you'll stop wasting money on that always negative exact guys, okay? Don't do negative phrase, um, because that will shut off any keywords related to that one. So that's how you're going to optimize your auto for a manual campaign. It's similar a little bit different. So you'll click on the manual campaign from campaign manager. Let's, I'll show you a product.

targeting one you'll go to placements same thing. We're going to adjust the placements based off how it's doing here. 1,400 customers saw the ad. 72 customers clicked. Almost 5% CTR, that's good. 255 in spin for 9 in sales. I would leave this placement where it's at or even increase it five. This one I'd also increase it. 281 in spin for 578 in sales. I'd increase it five or 10. This one 60 in spin for only one order. Go down. I would go down 10 or 20% on that placement. Then come over here to ad groups. Come down here, click on the ad group name. Go to targeting on the left side and you're going to want to adjust your bids on the keywords or Asin themselves by looking at the data. First up 301 in spin for 359 in sales. I would bring this bid down like 2.88, 2.66, 68. Bring it down 10 or 20 cents. Keep it running. Next up 246

spin for 693 in sales. CTR is kind of low, uh, but I would increase that 5 or 10 cents. Up next, one $30 in spend for only two sales. We could not spend $15 a sale. I would decrease that five or 10 cents. This one, seven clicks, $12 in spend, a very low CTR. That one is wasting money. I would switch it off or just start by cutting it by 30 to 50%. Let It Go for another week or two. If it doesn't generate a sale at the lower one, then you can switch it off entirely. Okay, guys, that's going to be how you go in and optimize your autos and your manuals after they've been running for two to four weeks. I hope you enjoyed this video going over Amazon PBC, uh, in-depth tutorial. I look forward to seeing you on my next video. Thanks for your support. I'll see you on the next one. [Music]

How to Set Up Amazon PPC Ads Campaigns - Launch and Rank w/ PPC Only! Complete PPC Guide for 2024

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How to Set Up Amazon PPC Ads Campaigns - Launch and Rank w/ PPC Only! Complete PPC Guide for 2024

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