Next is our brain. This part is called the reticular activating system, or RAS. The RAS is a region of the brain that mammals possess. It regulates important functions of the human body, such as sleep, wakefulness, heart rate, and behavior. Our brain processes more than 400 million bits of information per second, but only 2,000 bits can be consciously recognized, while the rest is ignored. The RAS classifies the necessary information between consciousness and the subconscious and sends signals accordingly. It prioritizes and conveys this information to me. When specific ideas and goals are set, it continuously searches for ways to provide them to me. Therefore, it is also called the wish fulfillment system because it helps me find methods to achieve my desired thoughts and goals. For example, imagine an airport filled with loud noise. The moment my name or the flight number I am boarding is announced over the loudspeaker, I will feel my ears perk up. My level of concentration increases, as the RAS filters through the various information to focus on what is relevant to me.

I will quickly inform you. When I am thinking about buying a car, I consider the type of vehicle. Suddenly, I notice that the type of car I want is everywhere on the road, in highway rest areas, on TV, in neighbors' garages, and so on. It's not that the number of cars of that type has suddenly increased; rather, I am prioritizing information about the car I want to purchase. It's like when I go outside, I particularly notice pregnant women. It feels like there is a pregnant woman or a newborn baby in almost every other house. This phenomenon highlights what I am consistently thinking about. The reticular activating system suggests that through it, we can achieve our wishes and goals. Napoleon Hill said, Think and grow rich, emphasizing that whatever we hold in our minds and believe in, our bodies will turn it into reality. Ultimately, many people prove the principles of achieving goals and desires through practical methods.

Let me tell you the first thing: decide what you want. Setting goals is important; the more, the better. Write them down one by one. Focus only on what interests you, and prioritize the most important information among the many options available. Once you have your list of goals, related information will start to appear all around you. It is essential to write down your goals by hand, as this significantly increases the likelihood of achieving them. Dr. Gail Matthews, a psychology professor at California Dominican University, conducted a study with 267 participants and found that those who wrote down their goals were 42% more likely to achieve them than those who did not. There was also research examining the difference between millionaires and billionaires. In a study analyzing the performance gap between the two groups, results were revealed after three years, showing that billionaires were more likely to record their ideas and goals compared to millionaires. Let's specify a goal: by December 15th, five years from now, I aim to achieve a net worth of one billion and pay off all debts. Within three years, I plan to have a 25-pyeong apartment.

I envision owning an apartment with a view of the Han River, where I can describe in detail the floor plan, landscaping, furniture, handles, countertops, and flooring materials. I imagine how it would feel. When I see real estate advertisements for properties that meet my requirements, they catch my eye immediately. I express my goal in positive terms: I set the intention to weigh 50 kg by December 31. I visualize myself at 50 kg in my mind. I embed this image of 50 kg in my subconscious and seek out information related to it. Various diet and exercise information becomes prominent, and I think of people who can help me. I recall places to exercise and a brochure that was on my bookshelf, which had discount information. Setting specific goals allows me to create images in my mind. I can only embed achievable things in my subconscious, and if I can visualize myself achieving a specific goal, I...

The body can achieve it. Do you remember what Napoleon Hill said? I will repeat it once more: Whatever the mind conceives and believes, the body can achieve. If you have made a list of goals, stick it on your refrigerator, set it as your computer wallpaper, and put it on your phone screen. Place it everywhere. Secondly, visualize your goals. The RAS (Reticular Activating System) will find and provide you with the resources and information necessary to achieve those goals based on what is embedded within you. If you did not have a goal, other information would be ignored. Close your eyes and vividly imagine the scene of achieving the goals you have set. Our minds do not distinguish between reality and imagination. Imagine you are watching a tennis match, following the imaginary ball as you move side to side, rallying. Even though it is not real, the body reacts. Most athletes utilize visualization training, picturing themselves clearing hurdles, taking shots, and hitting targets in their minds.

Golf player Jack Nicklaus says, I don't hit the ball until I have a clear and vivid shot in my mind, even if it's just practice. Australian psychologist Alan Richardson verified the actual effects of visualization. He randomly selected students and divided them into three groups. The first group practiced basketball free throws every day for 20 days. The second group practiced only on the first and last days. The third group also practiced only on the first and last days, but they imagined themselves making free throws for 20 minutes every day without fail. On the second day, the second group showed no change, but the first group improved by 24% and the third group improved by 23%. Visualization practice was just as effective as actual practice. The saying goes, Words become seeds. Our minds do not understand negatives. The phrase losing 10 kg does not register. Instead, it should be by December 31, I will weigh 50 kg.

I understand the affirmative phrase I can. I repeat confident statements like I am this or I am that. I cannot create the image of saying I won't smoke. However, if I say I can be a non-smoker, I can visualize the image of a non-smoker. I draw the desired outcome on the blank canvas of my mind. When I read or hear something for the first time, it is easy for my mind to reject it due to preconceptions. However, if I hear it six times, my brain accepts and internalizes that thought. Fourth, do not be swayed by others' manipulation. It is better not to speak about my goals unless I have someone who genuinely supports me. Even words of worry or negative opinions can harm my emotions. After all, my life belongs to me. I am the ultimate decision-maker in my life, and I am the one who will take responsibility. My life is the result of the choices I have made. Advice from people who have never achieved their goals is just empty shells. The stock advice from someone who has never made money in stocks is useless.

Advice may not always be correct. Fifth, everything is a probability game. There are very few events that never happen or always happen; most occur with a certain frequency. Everything we do has an average success rate. We create statistics by calculating the ratio of successes to failures. Life insurance agents say that out of five potential clients connected by phone, four agree to meet. Among those, three will proceed to product explanation, and typically, one will result in a contract. Therefore, the commission received is $300. This means they earn $30 for each call connected. If we look at the success rate statistically, there’s no reason to be disappointed by a few failed calls, as we know that making ten calls will usually lead to one successful outcome. The Pareto principle, or the 80/20 rule, applies everywhere. It suggests that 20% of the total input generates 80% of the results, meaning that 80% of the effort yields minimal results, while the crucial 20% leads to successful outcomes.

It means focusing on identifying the 20% that produces 80% of the results. Set your goals, visualize them, and affirm them. Stay focused on finding the key 20% without being swayed by others' distractions. The powerful success engine, RAS, inputs your goals and helps you establish an action plan. Starting is always the hardest part. No matter what anyone says, keep pushing forward with the belief that you can achieve your goals. Subscribe and read books that lead to success.

[결국 해내는 사람들의 원칙] 뇌과학이 밝혀낸 성공의 비밀

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