With such a shallow perspective, pushing social phenomena as problems isn't the reality. Hello, I'm Hwang So-jang from Gangnam Building. Today, after watching the news recently, I started thinking that we should think about things like this for our children, so I will share that thought. Whatever stories or information we hear, we should use them as stepping stones for improvement. That way, it will be helpful for oneself and lead to personal development. For example, when we see a cup, we should think about how to use it. Should we use it to drink water, tea, or coffee? This is beneficial for us. However, arguing over the cup, like how many cups there are, whether this cup is good or bad, doesn't help. Of course,

It would be great if we could come up with the idea of creating a cup better than this one by thinking like that, but that's not it. It's just about whether this phenomenon is good or bad. It's about not wasting our time or just focusing our thoughts on that. We've heard everything, so we need to judge whether it can be used in a way that helps me. If it can be used, then we need to think about how to use it. Recently, I saw the news saying that polarization is serious right now. So, the problem is polarization. The rich become richer, and the poor become poorer; that's what they are talking about. So, when I hear this, it seems like a problem. Yes, a problem. And what was the article about? It said that consumption polarization is getting worse. For example, now cheap coffee is selling a lot. So, if a person is now buying cheap coffee, then...

I had an interview. I used to consume a lot of Starbucks and such, but these days, I talk about drinking artisanal coffee. On the contrary, many high-end coffee brands have entered Korea, charging very high prices for such things. So, when you hear this news, what do you think? It seems like a problem, and it doesn't seem right. There should be a reasonable middle ground between expensive and cheap. But if you think this is a problem, what's good about it? What can help? Can someone solve this problem for you? No, they can't. And the important thing is that there is no need to view this content in that way at all. Typically, it's just about creating issues based on superficial phenomena to attract attention.

Well, there was a time when I used to attend marketing seminars. I had a real eye-opener there, something I hadn't even thought about. That day, I realized something. What was it? Well, back then, there were sites like Coupang, and not just Coupang, but various other online sites, department stores, or even personal shopping malls in between. I saw the consumption patterns, sales patterns, and things like that of these sites. For example, on platforms like Coupang or other similar portals, low-priced items sold a lot. That's how it was back then. And now, in department stores, high-priced items sell a lot, while in personal shopping malls, branded items are sold. So, there are different types of consumers using these, those who shop at department stores, and those who use personal shopping malls.

It's different, right? Everything is different, so the target marketing for people coming into this online shopping mall should be different. Here, we are talking about the fact that target marketing needs to be different, right? No, completely wrong. Let me ask you. Have you ever bought anything at a department store? Yes or no? Have you used this before or not? Yes, one person uses all three. Depending on what I want to buy, I decide where to shop. But here, the people using this think that those who use this also use this, and they plan their marketing based on that, which is fundamentally illogical. When buying luxury goods, you don't shop on regular sites, right? If you want to shop comfortably, you go to a department store. If you are anxious, you go to a department store. But for daily necessities that you use up quickly, do you buy them online or not?

In seminars like this, we use small amounts of detergent. One person uses all three, so in this situation, it's wrong to divide it into using only this, only this, and only this. But if we look at one product, it's not right. No, there may be people who buy sponges at department stores. Of course, there may be people who use luxury brands here. However, not using all three. It's a mistake to say that someone who uses only this and someone who uses only this is rare. It may or may not exist. Depending on what product you buy, it's all different. So, let's go back to what I said earlier about polarization. Just like expensive coffee drinkers and cheap coffee drinkers, those who use this side use only this, and those who use this side will only use this, right?

Will I eat alone? People who drink flower coffee every day will eat this. Where do you go when you meet friends on weekends? Oh, to the cafe. When spending time with friends here, they also use this. So even people who usually eat this will look for a cafe nearby, but it's not there. Or they might just take it out. Where should I go now? You don't have to go there. Nowadays, people no longer prefer ambiguous things in the middle of consumption. They either choose to be expensive and use it leisurely, or they don't go there at all. The choice is divided into two, not using the low-end product if you use the low-end product, and using only the expensive one if you use the expensive one. But as the sales of this increase here, and as many people come here, it polarizes. This is not polarization, but people no longer make ambiguous choices.

This is a gathering. This is a high-quality product. What is it? Cost-effectiveness. This is value consumption. People's consumption patterns have changed to choosing one of the two. However, this was originally the case. In fact, for a business to do well, it needs to focus on one of two things: selling a lot of low-priced products or dealing with high-end products. There is almost no middle ground. This was how it used to be. This was the norm. The reason why a person doesn't choose the middle ground and uses both options is because it is actually correct to write an article about it. That's right. That's the right way to look at it. But just looking at what is visible, it seems like a lot of this is being sold. This is about the polarization issue. It's pushing social phenomena as problems with a superficial view. In reality, it's not like that. The issue is about choice, not about the problem. Why is it a problem? It's just that preferences have become clearer. Instead of choosing something in the middle, people just choose one. Today.

We have time to sit and spend some time, eat something delicious, and go here. According to that, you want to choose something comfortable, right? You don't want to make a hasty choice. How about taking it out and walking around? How about sitting and spending some time? Today, I dressed up nicely and came out. I want to feel a bit more sophisticated. Even if it's for takeout, you can do this, right? Yes, do you know what I mean? This is actually the essence of a social phenomenon. So, when we see things like this, how can we utilize it to help us? First, when I read the article, it said that good things are coming out well at a cheap coffee shop. It means, Oh, they are making money. The primary goal is to start a cafe franchise. If you are going to do business, you should have high-quality meetings. This is the second point. If you are currently running a business, what kind of products are you

If you are creating, offering a service, or providing something, you should either do it at a low price just based on quantity, or you should definitely make it expensive so that I can feel the same way. I have to choose one of these two directions for my business. Thinking about this is secondary. But for those who run a business, that makes sense. I mentioned a second point here. There's 2-1 and 2-2. What I mean by 2-2 is, if you are not running a business and instead working in a company, which direction should you take in your work? Even if I give my opinion, where should I express it from? That's what 2-2 is about. And in order to have this conversation, you need to be in a situation where you can talk to a manager or a CEO. If you become someone they can talk to, it means your thoughts are at a similar level. When you can communicate and try to solve problems in the same direction, you naturally develop.

It will be the second one. We need to think about the money already invested for the third one. In terms of investment, we need to consider whether to target people who are interested in investment or those who seek high value. The third point is to think about which way to reorganize our assets. So, between Gangnam Building and the other option, where do you think it is? That's right. For those who seek high value, they are interested in assets with high value. Therefore, we need to consider where to allocate our money and which direction to go in terms of the money we have already earned. Based on that, we need to reorganize. We need to think about how to use the information we have heard to our advantage and make it useful for ourselves. That's the idea. Whether it's a problem or not, there's no need to judge that. We need to delve deeper into that. Okay.

As I mentioned earlier, I need to delve deeper and then consider how I can write this in a more favorable way. At this point, I should come to a conclusive thought about what I should think and what actions I should take. By doing so, I can determine whether what I am currently doing is right or wrong. Simply put, I need to decide whether to go towards the direction of smoking a cigarette or towards valuing the market. There is no middle ground. Regardless of what content I hear, whether it is right or wrong, a problem, a social issue, whether it works or not, there is no need to nitpick. If you have this kind of thinking, you won't progress, you won't be helpful, and you will always be filled with complaints and thoughts of what's wrong. There is absolutely no need for that. Have you heard this? Does this really make sense? Let's delve deeper.

You need to think about it, so you have to accurately grasp the phenomenon, and after accurately grasping it, you need to think about how you can utilize it. Then, you can determine if what you are currently doing is right or wrong. If it's wrong, you need to think about how to go in the right direction. And then, what should I do now? This is the way to progress. Whether listening to the news, reading books, or watching YouTube, regardless of the information we encounter, we need to accurately grasp the truth and utilize it. There are people who accept things positively and negatively. However, whether it's good or bad, necessary or not, whether it helps me or not, how can I use it in a way that benefits me? In this direction, we need to accept everything, whether it can be used for our development or not, whether it is a problem that I thought I could solve.

People, that's the problem so I have to solve it. Very good. But if there's something I can't solve, it's unnecessary. Also, if a person grows a lot, they can solve the problem. With a lot of influence, assets, and even honor, if you go up to the end, you can solve the problem. At least you can start the engine. It would be great if it goes that far, right? Director Hwang So-jang in Gangnam, yes, that's good. So today, I wanted to share a story after watching the news. You should perceive phenomena not as problems or non-problems, but from a perspective of whether it can be helpful to you or not, and how you can utilize it. That's how you should accept information. So, that's it for today's video. I will see you in the next video. Thank you.

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