- On Airbnb, all problems are classified into one of three categories: your online listing, your physical accommodation, or your pricing. Today I am going to give you 22 highly effective strategies to help you succeed on Airbnb no matter what market you are in. I'm Danny, a former Airbnb employee and the author of the bestseller Optimize Your BnB that I wrote a few years ago. Number one, title, whatever amenities your guest is likely interested in should go in the title, and no matter how fantastic your listing is, you could have a very basic listing - smart TV, self-check-in, luggage storage, all these things work. Now, if you are building a brand, you can have your brand there. You should also have an Instagram or a Google Maps location or a website. If someone searches for you on Google, they should find you. Number two, summary text. When I optimize listings, I also remove 80% of the text like 80% of the photos. I will introduce you to my rental called The Belmote Penthouse. For some of these more visual examples, when I say bullet points in your summary description, this is what I mean. The guest knows what they are paying for. What do you give them in return? Bullet point: daily cleaning, breakfast, and a glass-roof jacuzzi. Interesting. What does that mean? Maybe I want to look at the photos if I haven't seen them already

The ideal thing is that your text is something the guest cannot see. They cannot see the daily cleaning or the daily breakfast. They cannot see the surround sound of the home. They cannot see the adjustable lighting, they cannot see flexible visitor policy. This is ideal for text. Things you cannot see in the photo because they are reading the text after they have already seen the title, after they have already seen the photos. This is the final step. The text is the last step of the process where the guest only looks for a little more information before making a reservation. Number three, the hero photo P2 is with the map beside it. The guest only sees one photo. That is your hero image, and it has to be unique, it has to be different. It should be obvious and clickable. Now, you may be in a market where everyone has an impressive jacuzzi, where everyone has a backyard with a pool. If all your competition has the same cover photo, the same hero image, then you should change it to something different. Make sure your hero image and your first five images are not in the title either. I see many times going back to that, the pool photo. And then in the title, they say pool, private pool, something like that. So you don't want to put in the title what the guest is already seeing on the cover. Fourth, photo design, very important. The best, the second best, the third best. Besides that,

Especially in the first five. You will see here I have my hero shot, what sets me apart from my competition. No one else has this. Then I have from the living room, from the master bedroom, from the jacuzzi room, and I just added - the Christmas tree, even though it's not ideal because it's a vertical photo. I just added that because we are in December. In the holiday season, Five, captions. Captions are supposed to do one of three things. One, place the guest in the photo. Imagine yourself sitting here enjoying a coffee, or a glass of wine with your friends in a good conversation. Number two, draw attention to something in the photo that you want the guest to see. Maybe in the bedroom there is a desk with a nice office chair. You want the guest to notice that office chair. Number three is drawing attention to something the guest may not notice. There is a door in the back. Hey, that door leads to your private balcony. Number six, the floor plan. I want to show you what my floor plan looks like. I love the floor plan because it sets expectations. Providing a floor plan allows guests to know what to expect when they actually arrive at the space. It won't be bigger, it won't be smaller. That's why we also include square meters or square feet. What size is the actual space? All negative reviews are the result of poorly managed expectations. Another thing that the floor

Photos of general description or design, as I call them, are photos that show the living room, the dining room, the hallway to the bathroom, or the bedroom. Many things in one single photo. It is very difficult for a guest to interpret that at the moment they are really paying attention to that photo, it is a mid-second, a second photo. The next, the next, the next. That's why I recommend only one photo of the living room, a photo of the kitchen, a photo of the jacuzzi room. Photo number seven is a walking map. The interesting thing about this map is that besides differentiating yourself from the competition, if you have a brand, you can place it there, but also note this shaded area. You can see that it says, I say not passable. Now, if there is a guest who is not familiar with this area and they are considering two or three listings, and let's say one or two of those listings are in the shaded area, you may have convinced that guest to book my place instead, because the guest does not know, it is not unlikely that they would eliminate one or two of their other listings based on this map. The eighth is another special photo. The review photo. Airbnb places the reviews at the end of the P2 of its listing page. We want to mention those reviews. One of the ways we do this is by creating a nice design and placing it in our listing from photo six to

Number nine. Other texts. You see these stars I have here. These are reviews, and I recommend you do the same. Raise your reviews as much as you can. You can also put them in the photo caption. Now, be careful. Do not add the full review. Do not add three or four sentences. Add three or four words. Make it really easy and digestible for the guest who reserves your ad to see what's going on. Now, ideally, you want the review to highlight something you want to emphasize. My kids loved it. That's the review. That's a guest saying their kids loved it. - If someone is looking for a family-friendly place, that will speak to them. Number 10, house rules. There's something I've called the concept of flexibility. I'll put a video up there because it's an important concept for the health of your ad. Now, the concept of flexibility says you can reduce the flexibility of your listing depending on where you are in terms of your occupancy and your price. If you have an amazing listing and are always highly booked at very high rates, then you can make your listing a bit less flexible, which reduces the risk. So what does that mean? You can add a bunch of house rules. Now, sometimes house rules can scare off guests. So, if you don't have such a good listing, you're struggling with occupancy.

And all of that, so this is one of the things you can do to relax your listing. Eliminate some of those house rules. Now, if you still insist on having a bunch of guest house rules, make sure to highlight the ones that will really affect the guest. If you want a lot of legal jargon, that's fine, but put the most important ones at the top that may affect the guest's reservation. Honestly, I shouldn't even say this publicly because it's the best trick we have to have a high rating, but since I think it's already out there, I'll mention number 11, the wish list is saved, wish list, those are the heart and the top right corner. The more you get, as Airbnb has said, the higher your ranking will be in the search, we want as many as we can. In Airbnb's analytics panel, they show how many wish lists you have. How many of your competitors have that tells you that everyone is paying attention to that metric. Let's say that. Now, the reason I shouldn't say it publicly is that Airbnb is watching my channel. Hello Airbnb, how are you? I know you're watching because they have made a lot of changes to their platform. Shortly after I say something, which is sometimes okay, but sometimes it ruins the trick. I will make a quick announcement about my new program called Profitable Property Program. It's a program I launched along with my new book.

I have published this year, and there I am giving away other very valuable secrets that I can no longer share publicly because that ruins everything for the people who can sign up for $39 per month. In fact, today I just made an announcement about something Airbnb is doing that I won't talk about here for the reasons I mentioned. Number 12 is automated messages. Airbnb has automated messages, but let's say you want the guest to take out the trash on Tuesdays. You can't do that with Airbnb, but you can do it with a bunch of tools. As for which tool you should use, I have reviewed several of them. They are called Property Management Software (PMS). There are Hostfully, iGMS, Guesty for hosts and professionals. All these things I have reviewed, and you can find them on my channel. Number 13, the digital guide. This is different from the Airbnb guide, which is just local recommendations, mostly ignored by the guest. A digital guide also allows the guest to know more information, how the amenities work, the jacuzzi, what time to check-in, where to park. It allows you to put images there if the guest needs it. Now, it reduces your workload as a host and increases guest satisfaction because they no longer have to worry about asking themselves, Hey, where do I take out the trash? What is the wifi password? It's all in the digital guide. 14 Smart lock.

You should have a smart lock in 2023, 2024, and beyond. It just makes sense. You don't want the guest to lose the key. Also, it shouldn't be too smart of a smart lock. These are really smart. Smart locks often give you more headaches than they solve. So I'm going to put a link in the description to my favorite smart lock. It's a digital smart lock, but it doesn't have extra features. The next three we will focus on comfort, we will buy rooms, and I will only give you some that are most often missing. You want the guest to feel comfortable when they are in your space. You don't want them to feel like they are on vacation. And many times hosts do not provide many amenities. Number 15, kitchen items. Now, I will just name a few here. Pots and pans with lids, scissors, cutting board, can opener, strainer. I have been an Airbnb guest since 2018. Over 2,500 nights in over a hundred cities around the world. These are things that are missing even in budget listings. Number 16, bedroom amenities. Soft and firm pillows. Ideally, if you have a window, make sure it is completely darkened. No one has ever complained that a room is too dark, but sometimes they complain that a room is too bright.

Right now, if you buy something on my website for a limited time, I offer my service checklist with something like an 80% discount. Normally it costs $125. I'm giving it to you for $49. Now, number 17, amenities in common areas. A hook near the entrance to hang things, hats, shopping, Bluetooth speaker, some type of speaker, dimmable lights, and extra pillows on the sofa. It's more of a design trick to make your space more comfortable. Prices give people the most confusion. I have a two-step strategy that won't confuse you. It's really not that difficult if you focus on the right things at the right time. Look for the PriceLabs playlist. I'll put it here because I know some of you just want to go there right away. Number 18 is simple, dynamic pricing. You shouldn't use Airbnb's smart prices. You shouldn't price it yourself. With some exceptions, what you should do is sign up for a dynamic pricing tool that helps you get more revenue. We have conducted studies of listings without dynamic prices, listings without dynamic prices. Listings with dynamic prices always generate more money. Number 19, base price within a dynamic pricing tool. In any of them, you will see the base price. What that represents is what you would expect to earn with your ad on a normal day of the week.

In a normal month, you might think, well, I don't know. Well, you know a little. Go to Airbnb and search for two bedrooms, two bathrooms in your area and find out what everyone else is doing. You will have to change the base price anyway. Price Labs gives you a suggestion on the base price. Number 20, minimum price. The minimum price should be about half of your base price. The minimum price is the price you would accept if the alternative is $0. It only comes into play on low-demand days in the low season. Your fixed costs, which are your mortgage, let's say your insurance, the things you are paying regardless of whether a guest comes, your variable costs, which would be toilet paper, extra toilet paper, additional electricity, and then a profit margin. That is your actual minimum, and it is much lower than most people believe. We are moving towards customizations. Number 21 is Gradual Last-Minute Discount. I have a video on customizations. Customization is the second step of my two-step strategy. The first step is to focus solely on the base price and the minimum price for a few weeks until you adapt. This is so important that I am going to put a link here and in the description to watch my video on customizations, where I identify each customization offered by PriceLabs by name and timestamp. The gradual last-minute discount is a discount that you have over a certain number of

A staggered discount is, hey, give the guest a 10% discount after 10 days. Then on the 11th day, the price is whatever it is, and then on the 10th day, the price drops by 10% for all those days, but the demand does not decrease by the same 10% for all those 10 days. What we want to do is select the gradual discount in Price Labs, if you select 20% for 20 days, let's say on the 20th day, it will be a 1% discount. On the 19th day, it will be a 2% discount. Up to today, it will be a 20% discount, never lower than your minimum price for 22 orphan nights. This is also very useful and highly recommended. Minimum nightly customization. Well, let's say you have a reservation that ends on a Tuesday and then another reservation that starts on a Thursday. That means Tuesday night and Wednesday night are open, but your minimum is three nights. So you go in and say, Hey, if there's a gap of only two nights where I couldn't otherwise get a reservation because my minimum is three nights, I change that minimum gap night to two nights, that's what orphan nights are. This concludes our video of 22 things you can do right now to make profits in your market in 2023, 2024. These are things that will not

Share, what I do want to do is give you the following video for you to watch. It's actually a playlist. It's called Start here. I made it especially for you, and they are my most effective strategies. These are strategies you won't find anywhere else because they are not generic strategies. They are very specific and very effective. They will place you in the top 10% of your market. After watching just a few of these videos, I have already placed a link here. You will find it in the description below. I hope you have enjoyed this video. And until next time, happy hosting.

How To 2x Your Airbnb Profits in 2024

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How To 2x Your Airbnb Profits in 2024

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